Webpower’s platform is very flexible and enables our digital marketers to dynamically compose emails themselves. Moreover, it increases the ease and our capability to personalize emails.Luc Wong Digital Innovation Lead
From newsletter to email marketing: why and how?
What exactly is email marketing and how can you use it to your benefit as a small organisation or independent contractor? Perhaps you already send out newsletters or emails to keep clients updated on your developments and offers. Email marketing goes one step further than “old-fashioned” newsletters. Both in terms of the content of your newsletter and in terms of the system you use for it. As it happens, use of email marketing is closely related to the appropriate email marketing software.Posted in: Email marketing, Marketing automation Read full blog Email me this blog
12 tips to optimally support your event using marketing automation
Your event is fast approaching and marketing automation can help speed up things. Automation of your (e-mail) marketing processes will provide optimum support for attracting the right number of quality visitors. And the event itself will run more smoothly. Did you know that lead scoring can be relevant for an event, and that marketing automation also creates added value for operators and exhibitors? Jacco Bouw (founder Webpower), gives you 12 inspiration tips.Posted in: Email marketing, Lead generation, Lead nurturing, Marketing automation, Text message marketing Read full blog Email me this blog
Recommendation for (email) marketers: take a close look at your opt-ins/opt-outs for B2B and B2C
We often see organisations struggle with the question of whether they need to use an opt-in/opt-out for their customers and which content you can send to whom. Good news! Nothing will change in that regard when the new GDPR (General Data Protection Regulation) enters into force on 25 May, as long as you make sure that your consent requests meet the requirements of the GDPR. Furthermore, you must be able to prove that you received a customer’s consent. In this article, we explain the ins and outs of opt-ins/opt-outs in situations where a customer relationship does (not) exist. We also clarify the finer points of emailing B2B contacts.Posted in: Email marketing, Marketing automation Read full blog Email me this blog
Profiling: what is it, and what is allowed/not allowed in accordance with the GDPR?
Most organisations that utilise e-mail marketing (automation), use profiling to a degree, whether it be large-scale or not. After all: it is important to address your customer in a personalised and relevant manner. The more personalised the communication along the customer’s journey, the higher the ROI. The new privacy legislation coming into force raises many questions. What does the new legislation still allow and what is no longer permitted?Posted in: Email marketing, Marketing automation Read full blog Email me this blog
Notable (interim) results of the GDPR health check
Last November, we launched our practical GDPR health check: the Road to the GDPR. By answering twenty questions, (email) marketers can test their knowledge and practical skills pertaining to the GDPR. Although the test will be available until at least 25 May 2018, the initial results are already in.Posted in: Email marketing, Marketing automation, News Read full blog Email me this blog