Webpower Landing Pages are specifically designed to achieve conversion. Ideal! The flexible options ensure that we derive maximum benefitsDirk van den Broek Campaign Manager at AON
Data warehouse, DMP or CDP: Which should you use?
Is your goal to eventually have relevant one-on-one dialogue with your contacts through email marketing? Then aim for the 360 degree customer profile. Personalising content on a large scale is done based on various (data) sources, not just email. This article is part of a series of articles about data and email marketing.
Segmentation and data enrichment for email marketing in 3 steps
Read why segmentation, data enrichment and personalisation in email marketing work together so well. I will tell you how to segment (on a basic level) and give you examples of how you can enrich your data: automatically or non-automatically. This article is part of a series of articles about data and email marketing.
Email analytics: email marketing and statistics for beginners
What do you need to consider when looking at your email analytics? What can you learn from the various kinds of data? At the end of the day, email statistics aren’t as difficult as you may think, as long as you know what to look at.
Need to improve your email newsletters? Switch to email marketing
Are you an organisation or independent contractor and do you send your customers emails to keep them in touch with developments and offers? Try email marketing: it goes much further than the traditional newsletter. Not just content-wise, but in terms of software you can use for it as well.
Email database: dare to remove email addresses
We usually focus solely on recipients that open our emails, but why are non-openers much more dangerous? We researched the probabilities of email opens and it showed that the first signal from your non-opener is more important than you might think. Read how to most effectively deal with non-openers.
Zapier and other data tools for email marketing connections
You can achieve optimal results from your email marketing by eventually having an automated one-to-one dialogue with every customer. For that, you need to connect your data sources using tools like Zapier and APIs such as REST or SOAP. This article is part of a series of articles about data and email marketing.