Webpower Landing Pages are specifically designed to achieve conversion. Ideal! The flexible options ensure that we derive maximum benefitsDirk van den Broek Campaign Manager at AON
Email marketing or social media, which channel is better?
Email marketing or social media, which one is best used for online marketing? Contrary to what some people think, email marketing remains one of the most effective channels available. Especially when it comes to bonding and converting prospects and customers, email is head and shoulders above social media. Social media, however, is better for reaching a new target group. In this blog item you can read how and why both channels reinforce each other.
Buying the best marketing automation tool in six steps
What is the best marketing automation tool you can buy? The choice is not always that easy. Solutions for marketing automation are, after all, available in various shapes and sizes. The one that best suits your organisation depends on a number of different factors. This may make it difficult for you to choose the right software. The following tips will help you find the best marketing automation tool for your organisation in six steps.
Deploying an email campaign? 4 examples for increasing conversion
An email address provides you with an important digital ID of people, but e-mail marketing gives you much more than this. You can only really increase the conversion and involvement as well as save time (the top three reasons why our customers use marketing automation) once you are able to automatically carry out a relevant dialogue.
Email marketing trends 2020: automation reaching maturity
I don’t think there will be new trends per se in 2020. Rather, I see trends reaching maturity. There are some interesting things on the horizon. Due to the smart developments in which data and email marketing are inextricably linked with one another, the profession of email marketer is certainly becoming more exciting as a result.
B2B marketing automation means more personal contact
Those who use the importance of personal contact as an argument against marketing automation couldn’t be more wrong. Good marketing automation is after all not a replacement for personal contact, but a valuable addition.
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