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    Gamification: a lucrative trend in email marketing

    Webpower recently organised a meeting for the travel sector at the headquarters in Barneveld (NL). The future of booking online has long been an important subject in the travel industry. But how can you, as a travel organiser, optimally meet the needs of your customers? Sanne van Dooren, from new…

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  • Email marketing in times of crisis: the 8 most frequently asked questions

    We are currently getting a lot of questions from our customers about how they should deal with their email marketing. Our experts have compiled the 8 most frequently asked questions and answers for you.

    Posted in: Email marketing, Marketing automation
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  • Purchasing an email automation tool: Webpower vs Mailchimp

    When you first start working with newsletters there is a good chance that you will use the free version of the email automation tool Mailchimp. However, as you develop your email marketing further you will probably quickly run up against the restrictions of the free version of this tool. So should you buy a paid licence, or is it better to choose a different platform like Webpower? We compare the advantages of Webpower versus Mailchimp.

    Posted in: Email marketing, Marketing automation, News
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  • Email marketing or social media, which channel is better?

    Email marketing or social media, which one is best used for online marketing? Contrary to what some people think, email marketing remains one of the most effective  channels available. Especially when it comes to bonding and converting prospects and customers, email is head and shoulders above social media. Social media, however, is better for reaching a new target group. In this blog item you can read how and why both channels reinforce each other.

    Posted in: Email marketing, Marketing automation, News, Text message marketing
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  • Buying the best marketing automation tool in six steps

    What is the best marketing automation tool you can buy? The choice is not always that easy. Solutions for marketing automation are, after all, available in various shapes and sizes. The one that best suits your organisation depends on a number of different factors. This may make it difficult for you to choose the right software. The following tips will help you find the best marketing automation tool for your organisation in six steps.

    Posted in: Email marketing, Marketing automation, News
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  • Deploying an email campaign? 4 examples for increasing conversion

    An email address provides you with an important digital ID of people, but e-mail marketing gives you much more than this. You can only really increase the conversion and involvement as well as save time (the top three reasons why our customers use marketing automation) once you are able to automatically carry out a relevant dialogue. 

    Posted in: Email marketing, Lead generation, Lead nurturing, Marketing automation
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  • Email marketing trends 2020: automation reaching maturity

    I don’t think there will be new trends per se in 2020. Rather, I see trends reaching maturity. There are some interesting things on the horizon. Due to the smart developments in which data and email marketing are inextricably linked with one another, the profession of email marketer is certainly becoming more exciting as a result. 

    Posted in: Email marketing, News
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Landing Pages Dirk van den Broek AON

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Dirk van den Broek Campaign Manager at AON