Webpower Landing Pages are specifically designed to achieve conversion. Ideal! The flexible options ensure that we derive maximum benefitsDirk van den Broek Campaign Manager at AON
Email trends 2021
Email marketing in 2021: what are hypes and trends and what should you do with it? As a marketer, make sure you are informed and make conscious choices. From interactive email to Privacy Shield and dark mode: is it a hype, trend or a given in email marketing?
Data storage in America? This is why you should choose Europe
The European Court ruled the Privacy Shield, the “data transfer framework” between the EU and the US, invalid. Webpower stores the data of Dutch customers in the Netherlands and we are also ISO 27001 certified. Read why these factors are important in our data-driven future.
Emails in dark mode: this is what you should know
The popularity of dark mode is on the rise and it also plays an increasingly imporant role in email marketing. Dark mode uses an inverse color scheme that uses light colored typography, UI elements and iconography on dark backgrounds. Read what you should know about dark mode as an email marketer.
Starting with marketing automation: four campaigns you just have to use
If you are just starting with marketing automation, you at the very least have to begin with a few automated campaigns. These are easy to set up, help your customers on their way and ultimately generate very good results. In this article we give you four examples of marketing automation campaigns that you just need to use.
Data warehouse, DMP or CDP: Which should you use?
Is your goal to eventually have relevant one-on-one dialogue with your contacts through email marketing? Then aim for the 360 degree customer profile. Personalising content on a large scale is done based on various (data) sources, not just email. This article is part of a series of articles about data and email marketing.
Segmentation and data enrichment for email marketing in 3 steps
Read why segmentation, data enrichment and personalisation in email marketing work together so well. I will tell you how to segment (on a basic level) and give you examples of how you can enrich your data: automatically or non-automatically. This article is part of a series of articles about data and email marketing.