Read our latest blog posts

  • Top article!

    Gamification: a lucrative trend in email marketing

    Webpower recently organised a meeting for the travel sector at the headquarters in Barneveld (NL). The future of booking online has long been an important subject in the travel industry. But how can you, as a travel organiser, optimally meet the needs of your customers? Sanne van Dooren, from new…

    Read full blog

Terug naar blog

Filter on:


  • Event marketing: increase conversion through event automation

    By utilising marketing automation for your event marketing, you will achieve significant improvements when it comes to your communication. You will save time, prevent stress and even increase conversion. In this blog-item we explain how event automation helps you.

    Posted in: Marketing automation
    Read full blog Email me this blog

  • Emails in dark mode: this is what you should know

    The popularity of dark mode is on the rise and it also plays an increasingly imporant role in email marketing. Dark mode uses an inverse color scheme that uses light colored typography, UI elements and iconography on dark backgrounds. Read what you should know about dark mode as an email marketer.

    Posted in: Email marketing, Marketing automation
    Read full blog Email me this blog

  • Starting with marketing automation: four campaigns you just have to use

    If you are just starting with marketing automation, you at the very least have to begin with a few automated campaigns. These are easy to set up, help your customers on their way and ultimately generate very good results. In this article we give you four examples of marketing automation campaigns that you just need to use.

    Posted in: Email marketing, Marketing automation
    Read full blog Email me this blog

  • Data warehouse, DMP or CDP: Which should you use?

    Is your goal to eventually have relevant one-on-one dialogue with your contacts through email marketing? Then aim for the 360 degree customer profile. Personalising content on a large scale is done based on various (data) sources, not just email. This article is part of a series of articles about data and email marketing.

    Posted in: Email marketing, Marketing automation
    Read full blog Email me this blog

  • Segmentation and data enrichment for email marketing in 3 steps

    Read why segmentation, data enrichment and personalisation in email marketing work together so well. I will tell you how to segment (on a basic level) and give you examples of how you can enrich your data: automatically or non-automatically. This article is part of a series of articles about data and email marketing.

    Posted in: Email marketing, Marketing automation
    Read full blog Email me this blog

  • Email analytics: email marketing and statistics for beginners

    What do you need to consider when looking at your email analytics? What can you learn from the various kinds of data? At the end of the day, email statistics aren’t as difficult as you may think, as long as you know what to look at.

    Posted in: Email marketing, Marketing automation
    Read full blog Email me this blog

Landing Pages Dirk van den Broek AON

Webpower Landing Pages are specifically designed to achieve conversion. Ideal! The flexible options ensure that we derive maximum benefits

Dirk van den Broek Campaign Manager at AON