
Webpower Landing Pages are specifically designed to achieve conversion. Ideal! The flexible options ensure that we derive maximum benefits
Dirk van den Broek Campaign Manager at AONIf you are just starting with marketing automation, you at the very least have to begin with a few automated campaigns. These are easy to set up, help your customers on their way and ultimately generate very good results. In this article we give you four examples of marketing automation campaigns that you just need to use.
Posted in: Email marketing, Marketing automation
Read full blog Email me this blog
Is your goal to eventually have relevant one-on-one dialogue with your contacts through email marketing? Then aim for the 360 degree customer profile. Personalising content on a large scale is done based on various (data) sources, not just email. This article is part of a series of articles about data and email marketing.
Posted in: Email marketing, Marketing automation
Read full blog Email me this blog
Read why segmentation, data enrichment and personalisation in email marketing work together so well. I will tell you how to segment (on a basic level) and give you examples of how you can enrich your data: automatically or non-automatically. This article is part of a series of articles about data and email marketing.
Posted in: Email marketing, Marketing automation
Read full blog Email me this blog
What do you need to consider when looking at your email analytics? What can you learn from the various kinds of data? At the end of the day, email statistics aren’t as difficult as you may think, as long as you know what to look at.
Posted in: Email marketing, Marketing automation
Read full blog Email me this blog
Are you an organisation or independent contractor and do you send your customers emails to keep them in touch with developments and offers? Try email marketing: it goes much further than the traditional newsletter. Not just content-wise, but in terms of software you can use for it as well.
Posted in: Email marketing, Marketing automation
Read full blog Email me this blog
We usually focus solely on recipients that open our emails, but why are non-openers much more dangerous? We researched the probabilities of email opens and it showed that the first signal from your non-opener is more important than you might think. Read how to most effectively deal with non-openers.
Posted in: Email marketing, Marketing automation
Read full blog Email me this blog
Webpower Landing Pages are specifically designed to achieve conversion. Ideal! The flexible options ensure that we derive maximum benefits
Dirk van den Broek Campaign Manager at AONIncrease conversion and customer loyalty? Sign up for YOUR Insight, the monthly inspiration email from Webpower. Do not miss out on relevant tips & tricks.
Turn your customers into loyal fans with personalised email campaigns and automated customer journeys. We offer easy-to-use software to help drive real, bottom line, marketing results.