Webpower Landing Pages are specifically designed to achieve conversion. Ideal! The flexible options ensure that we derive maximum benefitsDirk van den Broek Campaign Manager at AON
B2B marketing automation means more personal contact
Those who use the importance of personal contact as an argument against marketing automation couldn’t be more wrong. Good marketing automation is after all not a replacement for personal contact, but a valuable addition.
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DDMA Email Benchmark 2019: 5 learnings
Last Thursday, 20 June, the DDMA Email Benchmark was again presented during the Email Summit. This benchmark is unique in every way: six different ESPs supply Dutch data and in no other country do we see various ESPs work together in this manner. Just like last year, we have this year naturally also taken an immediate look at the figures and set out for you the five most important conclusions. So you don’t have to sift through the entire document, just before your holidays 😉
Gamification: a lucrative trend in email marketing
Recently, Webpower organized an RMC Meetup (Travel Management Club). Sanne van Dooren, from new Webpower partner Leadfamly, gave a presentation. She discussed why the brain loves game elements. She also explained how gamification in email marketing allows you to grow your database, enrich existing profiles and activate customers. Chantal Bonefaas from the ANWB, told about the success of the “Happy Holiday Check”.
Email database: dare to delete email addresses from your opt-in database
Every email marketer tries to increase their open rate, but sometimes this seems like an impossible mission. Whatever you try, some recipients simply are no longer opening your emails. And yet we continue to mail them. In this article, Sean Barten, Client Service Manager at Webpower, tells you which three steps you can take to respond to non-openers.
Email marketing and the GDPR: 6 mistakes from which you can learn
The GPDR made its entry almost a year ago now. We are pleased to have been able to provide an advisory role for our customers in this. All around us we have heard, of course, lots about the GDPR and email marketing. And in May we saw a considerable increase in emails coming in. Emails that often did not really need to be sent. Oops 😉 What should or should not have been done and how can you treat the GDPR like royalty from now on?