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    Gamification: a lucrative trend in email marketing

    Webpower recently organised a meeting for the travel sector at the headquarters in Barneveld (NL). The future of booking online has long been an important subject in the travel industry. But how can you, as a travel organiser, optimally meet the needs of your customers? Sanne van Dooren, from new…

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  • Need to improve your email newsletters? Switch to email marketing

    Are you an organisation or independent contractor and do you send your customers emails to keep them in touch with developments and offers? Try email marketing: it goes much further than the traditional newsletter. Not just content-wise, but in terms of software you can use for it as well.

    Posted in: Email marketing, Marketing automation
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  • Email database: dare to remove email addresses

    We usually focus solely on recipients that open our emails, but why are non-openers much more dangerous? We researched the probabilities of email opens and it showed that the first signal from your non-opener is more important than you might think. Read how to most effectively deal with non-openers.

    Posted in: Email marketing, Marketing automation
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  • Zapier and other data tools for email marketing connections

    You can achieve optimal results from your email marketing by eventually having an automated one-to-one dialogue with every customer. For that, you need to connect your data sources using tools like Zapier and APIs such as REST or SOAP. This article is part of a series of articles about data and email marketing.

    Posted in: Email marketing, Marketing automation
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  • Data connection for email marketing: why is it necessary?

    Email marketing is most effective when you can have a relevant dialogue with your customer. For this, you want to collect as much up-to-date customer information (data) as possible, using a proper data connection. What are data connections? This article is part of a series of articles about data and email marketing.

    Posted in: Email marketing, Marketing automation
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  • Opt-in and opt-out for emails: what do you need to know?

    Do you need an opt-in or opt-out from customers? And what kind of content are you allowed to email to them? In this article we will explain when you need an opt-in/opt-out, whether you have a customer relationship or not. We’ll also explain how you can email B2B contacts in a way that is GDPR-proof.

    Posted in: Email marketing, Marketing automation, News
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  • Email marketing in times of crisis: the 8 most frequently asked questions

    In times of crisis, your customers need trust, security, certainty and positivity. Take off your marketing hat if necessary and don’t take advantage of the situation, because then you are missing the point. Our experts compiled the most frequently asked questions.

    Posted in: Email marketing, Marketing automation
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