Webpower Landing Pages are specifically designed to achieve conversion. Ideal! The flexible options ensure that we derive maximum benefits
Dirk van den Broek Campaign Manager at AONEmail database: dare to delete email addresses from your opt-in database
Every email marketer tries to increase their open rate, but sometimes this seems like an impossible mission. Whatever you try, some recipients simply are no longer opening your emails. And yet we continue to mail them. In this article, Sean Barten, Client Service Manager at Webpower, tells you which three steps you can take to respond to non-openers.
Posted in: Email marketing, Marketing automation Read full blog Email me this blogEmail marketing and the GDPR: 6 mistakes from which you can learn
The GPDR made its entry almost a year ago now. We are pleased to have been able to provide an advisory role for our customers in this. All around us we have heard, of course, lots about the GDPR and email marketing. And in May we saw a considerable increase in emails coming in. Emails that often did not really need to be sent. Oops ;) What should or should not have been done and how can you treat the GDPR like royalty from now on?
Posted in: Email marketing, Marketing automation Read full blog Email me this blogOptimize your content: avoid drowning in the pitfalls
The actual content of an email also affects the inbox placement and the recipient's experience with the email. In this blogpost we would like to turn to all the content managers out there and highlight some common pitfalls that you should keep in mind when creating your emails. This will help you create a better recipient experience and avoid using methods that can make you be perceive as a spammer.
Posted in: Email marketing Read full blog Email me this blogVoice and email: four practical tips for preparing your email flows
If you ask Apple’s Siri or Samsung’s Bixby for your latest emails, you will have these read out to you. As digital assistants become ever more available, voice will play an increasingly important role, for example in the form of the smart Google home devices (Google Home) and Amazon (Alexa). Gartner expects that by 2020 as much as 30% of online searches will be voice-activated. Take voice and email into your strategy now.
Posted in: Email marketing, Marketing automation Read full blog Email me this blog20 years later: still full of passion and enthusiasm
In 1999, founder Jacco Bouw started a small "email business"in Barneveld. Now, 20 years later, we are still driven by passion and enthusiasm.
Posted in: News Read full blog Email me this blogHTTPS is the standard: also for email marketing
Posted in: Email marketing, Marketing automation, News Read full blog Email me this blog
