Webpower’s platform is very flexible and enables our digital marketers to dynamically compose emails themselves. Moreover, it increases the ease and our capability to personalize emails.
Luc Wong Digital Innovation LeadOptimize your content: avoid drowning in the pitfalls
The actual content of an email also affects the inbox placement and the recipient's experience with the email. In this blogpost we would like to turn to all the content managers out there and highlight some common pitfalls that you should keep in mind when creating your emails. This will help you create a better recipient experience and avoid using methods that can make you be perceive as a spammer.
Posted in: Email marketing Read full blog Email me this blogVoice and email: four practical tips for preparing your email flows
If you ask Apple’s Siri or Samsung’s Bixby for your latest emails, you will have these read out to you. As digital assistants become ever more available, voice will play an increasingly important role, for example in the form of the smart Google home devices (Google Home) and Amazon (Alexa). Gartner expects that by 2020 as much as 30% of online searches will be voice-activated. Take voice and email into your strategy now.
Posted in: Email marketing, Marketing automation Read full blog Email me this blog20 years later: still full of passion and enthusiasm
In 1999, founder Jacco Bouw started a small "email business"in Barneveld. Now, 20 years later, we are still driven by passion and enthusiasm.
Posted in: News Read full blog Email me this blogHTTPS is the standard: also for email marketing
Posted in: Email marketing, Marketing automation, News Read full blog Email me this blog4 tips for sending Black Friday emails: don’t miss any conversions
Smart deployment of email marketing can help you realise more conversions. Email is the perfect channel for making relevant every Black Friday/Cyber Monday dialogue as well as the channel for the best ROI. At present, there are more than 4.3 billion active email accounts worldwide and it is estimated that some 269 billion emails are sent every day. Without a doubt you should use email marketing. We give you four tips for increasing your turnover through email marketing.
Posted in: Email marketing, Marketing automation Read full blog Email me this blogFrom newsletter to email marketing: why and how?
What exactly is email marketing and how can you use it to your benefit as a small organisation or independent contractor? Perhaps you already send out newsletters or emails to keep clients updated on your developments and offers. Email marketing goes one step further than “old-fashioned” newsletters. Both in terms of the content of your newsletter and in terms of the system you use for it. As it happens, use of email marketing is closely related to the appropriate email marketing software.
Posted in: Email marketing, Marketing automation Read full blog Email me this blog
