Webpower Landing Pages are specifically designed to achieve conversion. Ideal! The flexible options ensure that we derive maximum benefitsDirk van den Broek Campaign Manager at AON
Data connection for email marketing: why is it necessary?
Email marketing is most effective when you can have a relevant dialogue with your customer. For this, you want to collect as much up-to-date customer information (data) as possible, using a proper data connection. What are data connections? This article is part of a series of articles about data and email marketing.
Opt-in and opt-out for emails: what do you need to know?
Do you need an opt-in or opt-out from customers? And what kind of content are you allowed to email to them? In this article we will explain when you need an opt-in/opt-out, whether you have a customer relationship or not. We’ll also explain how you can email B2B contacts in a way that is GDPR-proof.
Email marketing in times of crisis: the 8 most frequently asked questions
In times of crisis, your customers need trust, security, certainty and positivity. Take off your marketing hat if necessary and don’t take advantage of the situation, because then you are missing the point. Our experts compiled the most frequently asked questions.
Mailchimp alternative required? Webpower vs Mailchimp
Many (starting) entrepreneurs choose Mailchimp when they start with email marketing automation. It may be an obvious solution, but not always a fitting one, especially when you want to develop your email marketing automation further. What are the advantages of Webpower compared to Mailchimp?
Email marketing or social media, which channel is better?
Email marketing or social media, which one is best used for online marketing? Contrary to what some people think, email marketing remains one of the most effective channels available. Especially when it comes to bonding and converting prospects and customers, email is head and shoulders above social media. Social media, however, is better for reaching a new target group. In this blog item you can read how and why both channels reinforce each other.
Buying the best marketing automation tool in six steps
What is the best marketing automation tool you can buy? The choice is not always that easy. Solutions for marketing automation are, after all, available in various shapes and sizes. The one that best suits your organisation depends on a number of different factors. This may make it difficult for you to choose the right software. The following tips will help you find the best marketing automation tool for your organisation in six steps.