Webpower Landing Pages are specifically designed to achieve conversion. Ideal! The flexible options ensure that we derive maximum benefits
Dirk van den Broek Campaign Manager at AON-
Email analytics: email marketing and statistics for beginners
What do you need to consider when looking at your email analytics? What can you learn from the various kinds of data? At the end of the day, email statistics aren’t as difficult as you may think, as long as you know what to look at.
Posted in: Email marketing, Marketing automation
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Need to improve your email newsletters? Switch to email marketing
Are you an organisation or independent contractor and do you send your customers emails to keep them in touch with developments and offers? Try email marketing: it goes much further than the traditional newsletter. Not just content-wise, but in terms of software you can use for it as well.
Posted in: Email marketing, Marketing automation
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Email database: dare to remove email addresses
We usually focus solely on recipients that open our emails, but why are non-openers much more dangerous? We researched the probabilities of email opens and it showed that the first signal from your non-opener is more important than you might think. Read how to most effectively deal with non-openers.
Posted in: Email marketing, Marketing automation
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Zapier and other data tools for email marketing connections
You can achieve optimal results from your email marketing by eventually having an automated one-to-one dialogue with every customer. For that, you need to connect your data sources using tools like Zapier and APIs such as REST or SOAP. This article is part of a series of articles about data and email marketing.
Posted in: Email marketing, Marketing automation
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Data connection for email marketing: why is it necessary?
Email marketing is most effective when you can have a relevant dialogue with your customer. For this, you want to collect as much up-to-date customer information (data) as possible, using a proper data connection. What are data connections? This article is part of a series of articles about data and email marketing.
Posted in: Email marketing, Marketing automation
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Opt-in and opt-out for emails: what do you need to know?
Do you need an opt-in or opt-out from customers? And what kind of content are you allowed to email to them? In this article we will explain when you need an opt-in/opt-out, whether you have a customer relationship or not. We’ll also explain how you can email B2B contacts in a way that is GDPR-proof.
Posted in: Email marketing, Marketing automation, News
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