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    Gamification: a lucrative trend in email marketing

    Webpower recently organised a meeting for the travel sector at the headquarters in Barneveld (NL). The future of booking online has long been an important subject in the travel industry. But how can you, as a travel organiser, optimally meet the needs of your customers? Sanne van Dooren, from new…

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  • Optimize your content: avoid drowning in the pitfalls

    The actual content of an email also affects the inbox placement and the recipient’s experience with the email. In this blogpost we would like to turn to all the content managers out there and highlight some common pitfalls that you should keep in mind when creating your emails. This will help you create a better recipient experience and avoid using methods that can make you be perceive as a spammer.

    Posted in: Email marketing
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  • Voice and email: four practical tips for preparing your email flows

    If you ask Apple’s Siri or Samsung’s Bixby for your latest emails, you will have these read out to you. As digital assistants become ever more available, voice will play an increasingly important role, for example in the form of the smart Google home devices (Google Home) and Amazon (Alexa). Gartner expects that by 2020 as much as 30% of online searches will be voice-activated. Take voice and email into your strategy now.

    Posted in: Email marketing, Marketing automation
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  • 20 years later: still full of passion and enthusiasm

    In 1999, founder Jacco Bouw started a small “email business”in Barneveld. Now, 20 years later, we are still driven by passion and enthusiasm.

    Posted in: News
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  • HTTPS is the standard: also for email marketing

    Posted in: Email marketing, Marketing automation, News
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  • 4 tips for sending Black Friday emails: don’t miss any conversions

    Smart deployment of email marketing can help you realise more conversions. Email is the perfect channel for making relevant every Black Friday/Cyber Monday dialogue as well as the channel for the best ROI. At present, there are more than 4.3 billion active email accounts worldwide and it is estimated that some 269 billion emails are sent every day. Without a doubt you should use email marketing. We give you four tips for increasing your turnover through email marketing.

    Posted in: Email marketing, Marketing automation
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  • From newsletter to email marketing: why and how?

    What exactly is email marketing and how can you use it to your benefit as a small organisation or independent contractor? Perhaps you already send out newsletters or emails to keep clients updated on your developments and offers. Email marketing goes one step further than “old-fashioned” newsletters. Both in terms of the content of your newsletter and in terms of the system you use for it. As it happens, use of email marketing is closely related to the appropriate email marketing software.

    Posted in: Email marketing, Marketing automation
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Landing Pages Dirk van den Broek AON

Webpower Landing Pages are specifically designed to achieve conversion. Ideal! The flexible options ensure that we derive maximum benefits

Dirk van den Broek Campaign Manager at AON