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    Gamification: a lucrative trend in email marketing

    Webpower recently organised a meeting for the travel sector at the headquarters in Barneveld (NL). The future of booking online has long been an important subject in the travel industry. But how can you, as a travel organiser, optimally meet the needs of your customers? Sanne van Dooren, from new…

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  • Opt-in and opt-out for emails: what do you need to know?

    Do you need an opt-in or opt-out from customers? And what kind of content are you allowed to email to them? In this article we will explain when you need an opt-in/opt-out, whether you have a customer relationship or not. We’ll also explain how you can email B2B contacts in a way that is GDPR-proof.

    Posted in: Email marketing, Marketing automation, News
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  • Email marketing in times of crisis: the 8 most frequently asked questions

    In times of crisis, your customers need trust, security, certainty and positivity. Take off your marketing hat if necessary and don’t take advantage of the situation, because then you are missing the point. Our experts compiled the most frequently asked questions.

    Posted in: Email marketing, Marketing automation
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  • Mailchimp alternative required? Webpower vs Mailchimp

    Many (starting) entrepreneurs choose Mailchimp when they start with email marketing automation. It may be an obvious solution, but not always a fitting one, especially when you want to develop your email marketing automation further. What are the advantages of Webpower compared to Mailchimp?

    Posted in: Email marketing, Marketing automation, News
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  • Email marketing or social media, which channel is better?

    Email marketing or social media, which one is best used for online marketing? When it comes to bonding and converting prospects and customers, email has the advantage. Social media, however, is better for reaching a new target group. In this blog item you can read how and why both channels reinforce each other.

    Posted in: Email marketing, Marketing automation, News, Text message marketing
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  • Buying the best marketing automation tool in six steps

    What is the best marketing automation tool you can buy? The one that best suits your organisation depends on a number of different factors. This may make it difficult for you to choose the right software. The following tips will help you find the best marketing automation tool for your organisation in six steps.

    Posted in: Email marketing, Marketing automation, News
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  • Deploying an email campaign? 4 examples for increasing conversion

    An email address provides you with an important digital ID of people, but e-mail marketing gives you much more than this. You can only really increase the conversion and involvement as well as save time (the top three reasons why our customers use marketing automation) once you are able to automatically carry out a relevant dialogue. 

    Posted in: Email marketing, Lead generation, Lead nurturing, Marketing automation
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Landing Pages Dirk van den Broek AON

Webpower Landing Pages are specifically designed to achieve conversion. Ideal! The flexible options ensure that we derive maximum benefits

Dirk van den Broek Campaign Manager at AON