Webpower’s platform is very flexible and enables our digital marketers to dynamically compose emails themselves. Moreover, it increases the ease and our capability to personalize emails.
Luc Wong Digital Innovation LeadRoad to the GDPR: the registration process
Posted in: Email marketing, Marketing automation Read full blog Email me this blogTwelve tips: how to write the perfect subject line and pre header?
You can use conditional subject lines for the emails you send via the Webpower platform. That means that you can show the right subject line for different segments (or target audiences/customer profiles), all in the same email. How do you write the perfect subject line for your email? In this article, we will give you twelve useful tips. We will also explain how to write a good pre-header (also known as a subheader/snipper/preview text).
Posted in: Email marketing, Marketing automation Read full blog Email me this blogFive ways to make clever use of the Olympic Winter Games as an (email) marketer
The Olympic Winter Games in Pyeongchang, South Korea, are about to begin. Even if you do not work for a sports label or sports-related service, you can easily use the euphoria and successes – or losses – of the Games to your advantage as a marketer.
Posted in: Email marketing, Marketing automation Read full blog Email me this blogWebpower prolongs both ISO certificates
Webpower is proud to announce that both ISO certificates are prolonged. This confirms that Webpower complies with the international standards for quality management and information security.
Posted in: News Read full blog Email me this blogEmail trends 2018: boost or regress
In 2018 we will be seeing more and, above all, better emails. In this article, I (Jacco Bouw) will explain the email trends we will see (again) in 2018. Additionally, I spend a lot of my time in China. That country leads the way in terms of mobile first and online (email) marketing. I will also reveal how we are following China.
Posted in: Read full blog Email me this blogHow email marketing increases sales on Black Friday
Black Friday and Cyber Monday mark the official start of the buying season for Christmas (and Sinterklaas). Online purchases continue to rise year after year. This year, the expected income from online sales will be USD 1.3 billion (up 15% compared to 2016).
Posted in: Email marketing, Marketing automation Read full blog Email me this blog
