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    Gamification: a lucrative trend in email marketing

    Webpower recently organised a meeting for the travel sector at the headquarters in Barneveld (NL). The future of booking online has long been an important subject in the travel industry. But how can you, as a travel organiser, optimally meet the needs of your customers? Sanne van Dooren, from new…

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  • Zapier and other data tools for email marketing connections

    You can achieve optimal results from your email marketing by eventually having an automated one-to-one dialogue with every customer. For that, you need to connect your data sources using tools like Zapier and APIs such as REST or SOAP. This article is part of a series of articles about data and email marketing.

    Posted in: Email marketing, Marketing automation
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  • Data connection for email marketing: why is it necessary?

    Email marketing is most effective when you can have a relevant dialogue with your customer. For this, you want to collect as much up-to-date customer information (data) as possible, using a proper data connection. What are data connections? This article is part of a series of articles about data and email marketing.

    Posted in: Email marketing, Marketing automation
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  • Opt-in and opt-out for emails: what do you need to know?

    Do you need an opt-in or opt-out from customers? And what kind of content are you allowed to email to them? In this article we will explain when you need an opt-in/opt-out, whether you have a customer relationship or not. We’ll also explain how you can email B2B contacts in a way that is GDPR-proof.

    Posted in: Email marketing, Marketing automation, News
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  • Email marketing in times of crisis: the 8 most frequently asked questions

    In times of crisis, your customers need trust, security, certainty and positivity. Take off your marketing hat if necessary and don’t take advantage of the situation, because then you are missing the point. Our experts compiled the most frequently asked questions.

    Posted in: Email marketing, Marketing automation
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  • Mailchimp alternative required? Webpower vs Mailchimp

    Many (starting) entrepreneurs choose Mailchimp when they start with email marketing automation. It may be an obvious solution, but not always a fitting one, especially when you want to develop your email marketing automation further. What are the advantages of Webpower compared to Mailchimp?

    Posted in: Email marketing, Marketing automation, News
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  • Email marketing or social media, which channel is better?

    Email marketing or social media, which one is best used for online marketing? When it comes to bonding and converting prospects and customers, email has the advantage. Social media, however, is better for reaching a new target group. In this blog item you can read how and why both channels reinforce each other.

    Posted in: Email marketing, Marketing automation, News, Text message marketing
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Landing Pages Dirk van den Broek AON

Webpower Landing Pages are specifically designed to achieve conversion. Ideal! The flexible options ensure that we derive maximum benefits

Dirk van den Broek Campaign Manager at AON