Webpower’s platform is very flexible and enables our digital marketers to dynamically compose emails themselves. Moreover, it increases the ease and our capability to personalize emails.
Luc Wong Digital Innovation LeadRoad to the GDPR: processing data and the burden of proof
Posted in: Email marketing, Marketing automation Read full blog Email me this blogRoad to the GDPR: the registration text
Posted in: Email marketing, Marketing automation Read full blog Email me this blogRoad to the GDPR: the registration process
Posted in: Email marketing, Marketing automation Read full blog Email me this blogTwelve tips: how to write the perfect subject line and pre header?
You can use conditional subject lines for the emails you send via the Webpower platform. That means that you can show the right subject line for different segments (or target audiences/customer profiles), all in the same email. How do you write the perfect subject line for your email? In this article, we will give you twelve useful tips. We will also explain how to write a good pre-header (also known as a subheader/snipper/preview text).
Posted in: Email marketing, Marketing automation Read full blog Email me this blogFive ways to make clever use of the Olympic Winter Games as an (email) marketer
The Olympic Winter Games in Pyeongchang, South Korea, are about to begin. Even if you do not work for a sports label or sports-related service, you can easily use the euphoria and successes – or losses – of the Games to your advantage as a marketer.
Posted in: Email marketing, Marketing automation Read full blog Email me this blogWebpower prolongs both ISO certificates
Webpower is proud to announce that both ISO certificates are prolonged. This confirms that Webpower complies with the international standards for quality management and information security.
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