Webpower’s platform is very flexible and enables our digital marketers to dynamically compose emails themselves. Moreover, it increases the ease and our capability to personalize emails.
Luc Wong Digital Innovation LeadWebpower prolongs both ISO certificates
Webpower is proud to announce that both ISO certificates are prolonged. This confirms that Webpower complies with the international standards for quality management and information security.
Posted in: News Read full blog Email me this blogEmail trends 2018: boost or regress
In 2018 we will be seeing more and, above all, better emails. In this article, I (Jacco Bouw) will explain the email trends we will see (again) in 2018. Additionally, I spend a lot of my time in China. That country leads the way in terms of mobile first and online (email) marketing. I will also reveal how we are following China.
Posted in: Read full blog Email me this blogHow email marketing increases sales on Black Friday
Black Friday and Cyber Monday mark the official start of the buying season for Christmas (and Sinterklaas). Online purchases continue to rise year after year. This year, the expected income from online sales will be USD 1.3 billion (up 15% compared to 2016).
Posted in: Email marketing, Marketing automation Read full blog Email me this blogLocal and multi-sending domains: exploring the technical aspects
Local and multi-sending domains offer many advantages for email marketing that you might not be aware of. Are you curious about the technology that ensures your emails are delivered to the recipient’s inbox faster when you use local and multi-sending domains? We will explain that over here.
Posted in: Email marketing Read full blog Email me this blogLocal and multi-sending domains: why they are worth considering
Local and multi-sending domains offer many advantages for email marketing that you might not be aware of. That is because not every ESP points these benefits out to you. Why should you definitely consider using local and multi-sending domains? In this article, I want to tell you more about this.
Posted in: Email marketing Read full blog Email me this blogWhy you should love opt-outs as email marketers
Obviously. Not a single email marketer likes it when people opt out of his emails. Still, hiding the unsubscribe link is a bad idea. Because it annoys customers, and after a while might even do damage to your emaildeliverability. So, think beyond the short term and make your unsubscribe link visible. What is more...
Posted in: Email marketing Read full blog Email me this blog
