Webpower’s platform is very flexible and enables our digital marketers to dynamically compose emails themselves. Moreover, it increases the ease and our capability to personalize emails.Luc Wong Digital Innovation Lead
Notable (interim) results of the GDPR health check
Last November, we launched our practical GDPR health check: the Road to the GDPR. By answering twenty questions, (email) marketers can test their knowledge and practical skills pertaining to the GDPR. Although the test will be available until at least 25 May 2018, the initial results are already in.Posted in: Email marketing, Marketing automation, News Read full blog Email me this blog
Twelve tips: how to write the perfect subject line and pre header?
You can use conditional subject lines for the emails you send via the Webpower platform. That means that you can show the right subject line for different segments (or target audiences/customer profiles), all in the same email. How do you write the perfect subject line for your email? In this article, we will give you twelve useful tips. We will also explain how to write a good pre-header (also known as a subheader/snipper/preview text).Posted in: Email marketing, Marketing automation Read full blog Email me this blog
Five ways to make clever use of the Olympic Winter Games as an (email) marketer
The Olympic Winter Games in Pyeongchang, South Korea, are about to begin. Even if you do not work for a sports label or sports-related service, you can easily use the euphoria and successes – or losses – of the Games to your advantage as a marketer.Posted in: Email marketing, Marketing automation Read full blog Email me this blog