Webpower Landing Pages are specifically designed to achieve conversion. Ideal! The flexible options ensure that we derive maximum benefitsDirk van den Broek Campaign Manager at AON
Deploying an email campaign? 4 examples for increasing conversion
An email address provides you with an important digital ID of people, but e-mail marketing gives you much more than this. You can only really increase the conversion and involvement as well as save time (the top three reasons why our customers use marketing automation) once you are able to automatically carry out a relevant dialogue.
DDMA Email Benchmark 2019: 5 learnings
Last Thursday, 20 June, the DDMA Email Benchmark was again presented during the Email Summit. This benchmark is unique in every way: six different ESPs supply Dutch data and in no other country do we see various ESPs work together in this manner. Just like last year, we have this year naturally also taken an immediate look at the figures and set out for you the five most important conclusions. So you don’t have to sift through the entire document, just before your holidays 😉
Gamification: a lucrative trend in email marketing
Recently, Webpower organized an RMC Meetup (Travel Management Club). Sanne van Dooren, from new Webpower partner Leadfamly, gave a presentation. She discussed why the brain loves game elements. She also explained how gamification in email marketing allows you to grow your database, enrich existing profiles and activate customers. Chantal Bonefaas from the ANWB, told about the success of the “Happy Holiday Check”.
Email marketing and the GDPR: 6 mistakes from which you can learn
The GPDR made its entry almost a year ago now. We are pleased to have been able to provide an advisory role for our customers in this. All around us we have heard, of course, lots about the GDPR and email marketing. And in May we saw a considerable increase in emails coming in. Emails that often did not really need to be sent. Oops 😉 What should or should not have been done and how can you treat the GDPR like royalty from now on?
Voice and email: four practical tips for preparing your email flows
If you ask Apple’s Siri or Samsung’s Bixby for your latest emails, you will have these read out to you. As digital assistants become ever more available, voice will play an increasingly important role, for example in the form of the smart Google home devices (Google Home) and Amazon (Alexa). Gartner expects that by 2020 as much as 30% of online searches will be voice-activated. Take voice and email into your strategy now.