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    Gamification: a lucrative trend in email marketing

    Webpower recently organised a meeting for the travel sector at the headquarters in Barneveld (NL). The future of booking online has long been an important subject in the travel industry. But how can you, as a travel organiser, optimally meet the needs of your customers? Sanne van Dooren, from new…

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  • 12 tips to optimally support your event using marketing automation

    Your event is fast approaching and marketing automation can help speed up things. Automation of your (e-mail) marketing processes will provide optimum support for attracting the right number of quality visitors. And the event itself will run more smoothly. Did you know that lead scoring can be relevant for an event, and that marketing automation also creates added value for operators and exhibitors? Jacco Bouw (founder Webpower), gives you 12 inspiration tips.

    Posted in: Email marketing, Lead generation, Lead nurturing, Marketing automation, Text message marketing
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  • Recommendation for (email) marketers: take a close look at your opt-ins/opt-outs for B2B and B2C

    We often see organisations struggle with the question of whether they need to use an opt-in/opt-out for their customers and which content you can send to whom. Good news! Nothing will change in that regard when the new GDPR (General Data Protection Regulation) enters into force on 25 May, as long as you make sure that your consent requests meet the requirements of the GDPR. Furthermore, you must be able to prove that you received a customer’s consent. In this article, we explain the ins and outs of opt-ins/opt-outs in situations where a customer relationship does (not) exist. We also clarify the finer points of emailing B2B contacts.

    Posted in: Email marketing, Marketing automation
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  • Profiling: what is it, and what is allowed/not allowed in accordance with the GDPR?

    Most organisations that utilise e-mail marketing (automation), use profiling to a degree, whether it be large-scale or not. After all: it is important to address your customer in a personalised and relevant manner. The more personalised the communication along the customer’s journey, the higher the ROI. The new privacy legislation coming into force raises many questions. What does the new legislation still allow and what is no longer permitted?

    Posted in: Email marketing, Marketing automation
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  • Notable (interim) results of the GDPR health check

    Last November, we launched our practical GDPR health check: the Road to the GDPR. By answering twenty questions, (email) marketers can test their knowledge and practical skills pertaining to the GDPR. Although the test will be available until at least 25 May 2018, the initial results are already in.

    Posted in: Email marketing, Marketing automation, News
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  • Road to the GDPR: processing data and the burden of proof

    Posted in: Email marketing, Marketing automation
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  • Road to the GDPR: the registration text

    Posted in: Email marketing, Marketing automation
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Dirk van den Broek Campaign Manager at AON