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Dirk van den Broek Campaign Manager at AON-
Gamification: a lucrative trend in email marketing
Recently, Webpower organized an RMC Meetup (Travel Management Club). Sanne van Dooren, from new Webpower partner Leadfamly, gave a presentation. She discussed why the brain loves game elements. She also explained how gamification in email marketing allows you to grow your database, enrich existing profiles and activate customers. Chantal Bonefaas from the ANWB, told about the success of the “Happy Holiday Check”.
Posted in: Email marketing, Marketing automation, News
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Email marketing and the GDPR: 6 mistakes from which you can learn
The GPDR made its entry almost a year ago now. We are pleased to have been able to provide an advisory role for our customers in this. All around us we have heard, of course, lots about the GDPR and email marketing. And in May we saw a considerable increase in emails coming in. Emails that often did not really need to be sent. Oops 😉 What should or should not have been done and how can you treat the GDPR like royalty from now on?
Posted in: Email marketing, Marketing automation
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Optimize your content: avoid drowning in the pitfalls
The actual content of an email also affects the inbox placement and the recipient’s experience with the email. In this blogpost we would like to turn to all the content managers out there and highlight some common pitfalls that you should keep in mind when creating your emails. This will help you create a better recipient experience and avoid using methods that can make you be perceive as a spammer.
Posted in: Email marketing
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Voice and email: four practical tips for preparing your email flows
If you ask Apple’s Siri or Samsung’s Bixby for your latest emails, you will have these read out to you. As digital assistants become ever more available, voice will play an increasingly important role, for example in the form of the smart Google home devices (Google Home) and Amazon (Alexa). Gartner expects that by 2020 as much as 30% of online searches will be voice-activated. Take voice and email into your strategy now.
Posted in: Email marketing, Marketing automation
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HTTPS is the standard: also for email marketing
Posted in: Email marketing, Marketing automation, News
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4 tips for sending Black Friday emails: don’t miss any conversions
Smart deployment of email marketing can help you realise more conversions. Email is the perfect channel for making relevant every Black Friday/Cyber Monday dialogue as well as the channel for the best ROI. At present, there are more than 4.3 billion active email accounts worldwide and it is estimated that some 269 billion emails are sent every day. Without a doubt you should use email marketing. We give you four tips for increasing your turnover through email marketing.
Posted in: Email marketing, Marketing automation
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