Webpower’s platform is very flexible and enables our digital marketers to dynamically compose emails themselves. Moreover, it increases the ease and our capability to personalize emails.
Luc Wong Digital Innovation LeadHow to write a good B2B welcome email?
If someone signs up for your emails, sending them a confirmation email is a good idea; the so-called welcome email. This is especially important if you don’t send emails very frequently. As time goes on, people will simply forget who you are, let alone remember you being that potential party they might want to free up some space in their business inbox. How do you write a good welcome email for the business market? Five tips.
Posted in: Email marketing, Marketing automation Read full blog Email me this blogEmail marketing for B2B? Don’t just focus on the recipient
Personalisation is one of the main principles of successful email marketing. By making clever use of your database and the personalisation options of your email marketing software, you can send each and every recipient a personal and relevant message that is completely tailored to their interests.
Posted in: Email marketing Read full blog Email me this blogFive myths about sending emails without an opt-in
For many people, spam is one of the biggest annoyances they have to deal with on a daily basis. There are a number of very strict rules that were designed to combat this form of unwanted advertising. In a nutshell: it is not allowed to approach people without them giving permission to do so first.
Posted in: Email marketing Read full blog Email me this blogThe five biggest blunders in email marketing
Email marketing is one of the most effective types of marketing. Email can be up to six times more effective than social media, so marketers focused on results would do well to integrate this particular channel into their marketing mix. If they are going to do it, though, they had better do it right. No matter how many opportunities email marketing can offer, there are just as many opportunities to use this medium in completely the wrong way.
Posted in: Email marketing Read full blog Email me this blogThis is how you achieve a lower bounce rate
High bounce rates are often the result of a poorly maintained mailing list. It is therefore not entirely unfair that as an email sender you build up bad email reputation with internet service providers (ISPs). And a bad reputation does not improve your chances of ending up in the recipient’s inbox, obviously. Reasons enough to reduce your bounce rate of your emailings.
Posted in: Email marketing Read full blog Email me this blogSafe Harbor not quite safe after all
Do you have any idea where online services your company uses store their sensitive information? Europe? The US? Until recently, nothing was amiss, in legal terms. After all, the Safe Harbor framework was there. Although information belonging to Europeans could technically not be funneled to countries whose privacy protection was not as good, like the United States, this was allowed because of the agreement.
Posted in: Email marketing, Marketing automation, News Read full blog Email me this blog
