Webpower’s platform is very flexible and enables our digital marketers to dynamically compose emails themselves. Moreover, it increases the ease and our capability to personalize emails.
Luc Wong Digital Innovation LeadHow email marketing increases sales on Black Friday
Black Friday and Cyber Monday mark the official start of the buying season for Christmas (and Sinterklaas). Online purchases continue to rise year after year. This year, the expected income from online sales will be USD 1.3 billion (up 15% compared to 2016).
Posted in: Email marketing, Marketing automation Read full blog Email me this blogLocal and multi-sending domains: exploring the technical aspects
Local and multi-sending domains offer many advantages for email marketing that you might not be aware of. Are you curious about the technology that ensures your emails are delivered to the recipient’s inbox faster when you use local and multi-sending domains? We will explain that over here.
Posted in: Email marketing Read full blog Email me this blogLocal and multi-sending domains: why they are worth considering
Local and multi-sending domains offer many advantages for email marketing that you might not be aware of. That is because not every ESP points these benefits out to you. Why should you definitely consider using local and multi-sending domains? In this article, I want to tell you more about this.
Posted in: Email marketing Read full blog Email me this blogWhy you should love opt-outs as email marketers
Obviously. Not a single email marketer likes it when people opt out of his emails. Still, hiding the unsubscribe link is a bad idea. Because it annoys customers, and after a while might even do damage to your emaildeliverability. So, think beyond the short term and make your unsubscribe link visible. What is more...
Posted in: Email marketing Read full blog Email me this blogSoft bounces versus hard bounces
When you send your newsletter, there is always a chance that your message may not arrive. There are various possible reasons as to why this happens, and in your email campaign statistics you can see why an email bounced.
Posted in: Email marketing, Marketing automation Read full blog Email me this blogSave money by using a quality mailing list
Want a large mailing list? Or would you rather have a mailing list whose recipients always open the email and click on? The essence of a quality mailing list is the fact that it only contains the recipients that actually do something with your emails.
Posted in: Email marketing Read full blog Email me this blog
