Webpower Landing Pages are specifically designed to achieve conversion. Ideal! The flexible options ensure that we derive maximum benefits
Dirk van den Broek Campaign Manager at AONTwelve tips: how to write the perfect subject line and pre header?
You can use conditional subject lines for the emails you send via the Webpower platform. That means that you can show the right subject line for different segments (or target audiences/customer profiles), all in the same email. How do you write the perfect subject line for your email? In this article, we will give you twelve useful tips. We will also explain how to write a good pre-header (also known as a subheader/snipper/preview text).
Posted in: Email marketing, Marketing automation Read full blog Email me this blogFive ways to make clever use of the Olympic Winter Games as an (email) marketer
The Olympic Winter Games in Pyeongchang, South Korea, are about to begin. Even if you do not work for a sports label or sports-related service, you can easily use the euphoria and successes – or losses – of the Games to your advantage as a marketer.
Posted in: Email marketing, Marketing automation Read full blog Email me this blogHow email marketing increases sales on Black Friday
Black Friday and Cyber Monday mark the official start of the buying season for Christmas (and Sinterklaas). Online purchases continue to rise year after year. This year, the expected income from online sales will be USD 1.3 billion (up 15% compared to 2016).
Posted in: Email marketing, Marketing automation Read full blog Email me this blogLocal and multi-sending domains: exploring the technical aspects
Local and multi-sending domains offer many advantages for email marketing that you might not be aware of. Are you curious about the technology that ensures your emails are delivered to the recipient’s inbox faster when you use local and multi-sending domains? We will explain that over here.
Posted in: Email marketing Read full blog Email me this blogLocal and multi-sending domains: why they are worth considering
Local and multi-sending domains offer many advantages for email marketing that you might not be aware of. That is because not every ESP points these benefits out to you. Why should you definitely consider using local and multi-sending domains? In this article, I want to tell you more about this.
Posted in: Email marketing Read full blog Email me this blogWhy you should love opt-outs as email marketers
Obviously. Not a single email marketer likes it when people opt out of his emails. Still, hiding the unsubscribe link is a bad idea. Because it annoys customers, and after a while might even do damage to your emaildeliverability. So, think beyond the short term and make your unsubscribe link visible. What is more...
Posted in: Email marketing Read full blog Email me this blog
