
Webpower Landing Pages are specifically designed to achieve conversion. Ideal! The flexible options ensure that we derive maximum benefits
Dirk van den Broek Campaign Manager at AONLast Thursday, 20 June, the DDMA Email Benchmark was again presented during the Email Summit. This benchmark is unique in every way: six different ESPs supply Dutch data and in no other country do we see various ESPs work together in this manner. Just like last year, we have this year naturally also taken an immediate look at the figures and set out for you the five most important conclusions. So you don’t have to sift through the entire document, just before your holidays 😉
Posted in: Email marketing, Marketing automation, News
Read full blog Email me this blog
Recently, Webpower organized an RMC Meetup (Travel Management Club). Sanne van Dooren, from new Webpower partner Leadfamly, gave a presentation. She discussed why the brain loves game elements. She also explained how gamification in email marketing allows you to grow your database, enrich existing profiles and activate customers. Chantal Bonefaas from the ANWB, told about the success of the “Happy Holiday Check”.
Posted in: Email marketing, Marketing automation, News
Read full blog Email me this blog
The GPDR made its entry almost a year ago now. We are pleased to have been able to provide an advisory role for our customers in this. All around us we have heard, of course, lots about the GDPR and email marketing. And in May we saw a considerable increase in emails coming in. Emails that often did not really need to be sent. Oops 😉 What should or should not have been done and how can you treat the GDPR like royalty from now on?
Posted in: Email marketing, Marketing automation
Read full blog Email me this blog
The actual content of an email also affects the inbox placement and the recipient’s experience with the email. In this blogpost we would like to turn to all the content managers out there and highlight some common pitfalls that you should keep in mind when creating your emails. This will help you create a better recipient experience and avoid using methods that can make you be perceive as a spammer.
Posted in: Email marketing
Read full blog Email me this blog
If you ask Apple’s Siri or Samsung’s Bixby for your latest emails, you will have these read out to you. As digital assistants become ever more available, voice will play an increasingly important role, for example in the form of the smart Google home devices (Google Home) and Amazon (Alexa). Gartner expects that by 2020 as much as 30% of online searches will be voice-activated. Take voice and email into your strategy now.
Posted in: Email marketing, Marketing automation
Read full blog Email me this blog
Posted in: Email marketing, Marketing automation, News
Read full blog Email me this blog
Webpower Landing Pages are specifically designed to achieve conversion. Ideal! The flexible options ensure that we derive maximum benefits
Dirk van den Broek Campaign Manager at AONIncrease conversion and customer loyalty? Sign up for YOUR Insight, the monthly inspiration email from Webpower. Do not miss out on relevant tips & tricks.
Turn your customers into loyal fans with personalised email campaigns and automated customer journeys. We offer easy-to-use software to help drive real, bottom line, marketing results.