Read our latest blog posts

  • Top article!

    Gamification: a lucrative trend in email marketing

    Webpower recently organised a meeting for the travel sector at the headquarters in Barneveld (NL). The future of booking online has long been an important subject in the travel industry. But how can you, as a travel organiser, optimally meet the needs of your customers? Sanne van Dooren, from new…

    Read full blog

Terug naar blog

Filter on:


  • 4 tips for sending Black Friday emails: don’t miss any conversions

    Smart deployment of email marketing can help you realise more conversions. Email is the perfect channel for making relevant every Black Friday/Cyber Monday dialogue as well as the channel for the best ROI. At present, there are more than 4.3 billion active email accounts worldwide and it is estimated that some 269 billion emails are sent every day. Without a doubt you should use email marketing. We give you four tips for increasing your turnover through email marketing.

    Posted in: Email marketing, Marketing automation
    Read full blog Email me this blog

  • 12 tips to optimally support your event using marketing automation

    Your event is fast approaching and marketing automation can help speed up things. Automation of your (e-mail) marketing processes will provide optimum support for attracting the right number of quality visitors. And the event itself will run more smoothly. Did you know that lead scoring can be relevant for an event, and that marketing automation also creates added value for operators and exhibitors? Jacco Bouw (founder Webpower), gives you 12 inspiration tips.

    Posted in: Email marketing, Lead generation, Lead nurturing, Marketing automation, Text message marketing
    Read full blog Email me this blog

  • Profiling: what is it, and what is allowed/not allowed in accordance with the GDPR?

    Most organisations that utilise e-mail marketing (automation), use profiling to a degree, whether it be large-scale or not. After all: it is important to address your customer in a personalised and relevant manner. The more personalised the communication along the customer’s journey, the higher the ROI. The new privacy legislation coming into force raises many questions. What does the new legislation still allow and what is no longer permitted?

    Posted in: Email marketing, Marketing automation
    Read full blog Email me this blog

  • Notable (interim) results of the GDPR health check

    Last November, we launched our practical GDPR health check: the Road to the GDPR. By answering twenty questions, (email) marketers can test their knowledge and practical skills pertaining to the GDPR. Although the test will be available until at least 25 May 2018, the initial results are already in.

    Posted in: Email marketing, Marketing automation, News
    Read full blog Email me this blog

  • Road to the GDPR: processing data and the burden of proof

    Posted in: Email marketing, Marketing automation
    Read full blog Email me this blog

  • Road to the GDPR: the registration text

    Posted in: Email marketing, Marketing automation
    Read full blog Email me this blog

Landing Pages Dirk van den Broek AON

Webpower Landing Pages are specifically designed to achieve conversion. Ideal! The flexible options ensure that we derive maximum benefits

Dirk van den Broek Campaign Manager at AON