Webpower Landing Pages are specifically designed to achieve conversion. Ideal! The flexible options ensure that we derive maximum benefitsDirk van den Broek Campaign Manager at AON
Twelve tips: how to write the perfect subject line and pre header?
You can use conditional subject lines for the emails you send via the Webpower platform. That means that you can show the right subject line for different segments (or target audiences/customer profiles), all in the same email. How do you write the perfect subject line for your email? In this article, we will give you twelve useful tips. We will also explain how to write a good pre-header (also known as a subheader/snipper/preview text).
Five ways to make clever use of the Olympic Winter Games as an (email) marketer
The Olympic Winter Games in Pyeongchang, South Korea, are about to begin. Even if you do not work for a sports label or sports-related service, you can easily use the euphoria and successes – or losses – of the Games to your advantage as a marketer.
Email trends 2018: boost or regress
In 2018 we will be seeing more and, above all, better emails. In this article, I (Jacco Bouw) will explain the email trends we will see (again) in 2018. Additionally, I spend a lot of my time in China. That country leads the way in terms of mobile first and online (email) marketing. I will also reveal how we are following China.
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How email marketing increases sales on Black Friday
Black Friday and Cyber Monday mark the official start of the buying season for Christmas (and Sinterklaas). Online purchases continue to rise year after year. This year, the expected income from online sales will be USD 1.3 billion (up 15% compared to 2016).