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    Gamification: a lucrative trend in email marketing

    Webpower recently organised a meeting for the travel sector at the headquarters in Barneveld (NL). The future of booking online has long been an important subject in the travel industry. But how can you, as a travel organiser, optimally meet the needs of your customers? Sanne van Dooren, from new…

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  • Profiling: what is it, and what is allowed/not allowed in accordance with the GDPR?

    Most organisations that utilise e-mail marketing (automation), use profiling to a degree, whether it be large-scale or not. After all: it is important to address your customer in a personalised and relevant manner. The more personalised the communication along the customer’s journey, the higher the ROI. The new privacy legislation coming into force raises many questions. What does the new legislation still allow and what is no longer permitted?

    Posted in: Email marketing, Marketing automation
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  • GDPR series: processing data and the burden of proof

    Posted in: Email marketing, Marketing automation
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  • GDPR series: the registration text

    Posted in: Email marketing, Marketing automation
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  • GDPR series: the registration process

    Posted in: Email marketing, Marketing automation
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  • Increase your email opens: 12 tips to write the perfect subject line

    You can use conditional subject lines for the emails you send via the Webpower platform. That means that you can show the right subject line for different segments (or target audiences/customer profiles), all in the same email. How do you write the perfect subject line for your email? In this article, we will give you twelve useful tips. We will also explain how to write a good pre-header (also known as a subheader/snipper/preview text).

    Posted in: Email marketing, Marketing automation
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  • Five ways to make clever use of the Olympic Winter Games as an (email) marketer

    The Olympic Winter Games in Pyeongchang, South Korea, are about to begin. Even if you do not work for a sports label or sports-related service, you can easily use the euphoria and successes – or losses – of the Games to your advantage as a marketer.

    Posted in: Email marketing, Marketing automation
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Landing Pages Dirk van den Broek AON

Webpower Landing Pages are specifically designed to achieve conversion. Ideal! The flexible options ensure that we derive maximum benefits

Dirk van den Broek Campaign Manager at AON