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    Gamification: a lucrative trend in email marketing

    Webpower recently organised a meeting for the travel sector at the headquarters in Barneveld (NL). The future of booking online has long been an important subject in the travel industry. But how can you, as a travel organiser, optimally meet the needs of your customers? Sanne van Dooren, from new…

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  • Road to the GDPR: the registration process

    Posted in: Email marketing, Marketing automation
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  • Increase your email opens: 12 tips to write the perfect subject line

    You can use conditional subject lines for the emails you send via the Webpower platform. That means that you can show the right subject line for different segments (or target audiences/customer profiles), all in the same email. How do you write the perfect subject line for your email? In this article, we will give you twelve useful tips. We will also explain how to write a good pre-header (also known as a subheader/snipper/preview text).

    Posted in: Email marketing, Marketing automation
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  • Five ways to make clever use of the Olympic Winter Games as an (email) marketer

    The Olympic Winter Games in Pyeongchang, South Korea, are about to begin. Even if you do not work for a sports label or sports-related service, you can easily use the euphoria and successes – or losses – of the Games to your advantage as a marketer.

    Posted in: Email marketing, Marketing automation
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  • How email marketing increases sales on Black Friday

    Black Friday and Cyber Monday mark the official start of the buying season for Christmas (and Sinterklaas). Online purchases continue to rise year after year. This year, the expected income from online sales will be USD 1.3 billion (up 15% compared to 2016).

    Posted in: Email marketing, Marketing automation
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  • Soft bounces versus hard bounces

    When you send your newsletter, there is always a chance that your message may not arrive. There are various possible reasons as to why this happens, and in your email campaign statistics you can see why an email bounced.

    Posted in: Email marketing, Marketing automation
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  • How to write a good B2B welcome email?

    If someone signs up for your emails, sending them a confirmation email is a good idea; the so-called welcome email. This is especially important if you don’t send emails very frequently. As time goes on, people will simply forget who you are, let alone remember you being that potential party they might want to free up some space in their business inbox. How do you write a good welcome email for the business market? Five tips.

    Posted in: Email marketing, Marketing automation
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Landing Pages Dirk van den Broek AON

Webpower Landing Pages are specifically designed to achieve conversion. Ideal! The flexible options ensure that we derive maximum benefits

Dirk van den Broek Campaign Manager at AON