Webpower Landing Pages are specifically designed to achieve conversion. Ideal! The flexible options ensure that we derive maximum benefits
Dirk van den Broek Campaign Manager at AON-
4 tips for sending Black Friday emails: don’t miss any conversions
Smart deployment of email marketing can help you realise more conversions. Email is the perfect channel for making relevant every Black Friday/Cyber Monday dialogue as well as the channel for the best ROI. At present, there are more than 4.3 billion active email accounts worldwide and it is estimated that some 269 billion emails are sent every day. Without a doubt you should use email marketing. We give you four tips for increasing your turnover through email marketing.
Posted in: Email marketing, Marketing automation
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12 tips to optimally support your event using marketing automation
Your event is fast approaching and marketing automation can help speed up things. Automation of your (e-mail) marketing processes will provide optimum support for attracting the right number of quality visitors. And the event itself will run more smoothly. Did you know that lead scoring can be relevant for an event, and that marketing automation also creates added value for operators and exhibitors? Jacco Bouw (founder Webpower), gives you 12 inspiration tips.
Posted in: Email marketing, Lead generation, Lead nurturing, Marketing automation, Text message marketing
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Profiling: what is it, and what is allowed/not allowed in accordance with the GDPR?
Most organisations that utilise e-mail marketing (automation), use profiling to a degree, whether it be large-scale or not. After all: it is important to address your customer in a personalised and relevant manner. The more personalised the communication along the customer’s journey, the higher the ROI. The new privacy legislation coming into force raises many questions. What does the new legislation still allow and what is no longer permitted?
Posted in: Email marketing, Marketing automation
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GDPR series: processing data and the burden of proof
Posted in: Email marketing, Marketing automation
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GDPR series: the registration text
Posted in: Email marketing, Marketing automation
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GDPR series: the registration process
Posted in: Email marketing, Marketing automation
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