Webpower’s platform is very flexible and enables our digital marketers to dynamically compose emails themselves. Moreover, it increases the ease and our capability to personalize emails.
Luc Wong Digital Innovation LeadAdapt or die! How European companies have to adapt to the Chinese market
The modern economy — both global and local— is fast, dynamic and in a constant state of change. One of the biggest challenges those international businesses are facing nowadays, is that they have to be responsive to change. Even though we live in a globalized world, each country and each area has its own environment, different from each other.
Posted in: Read full blog Email me this blogAbandoned shopping cart email can increase conversion up to 50%
Customers increasingly abandon their full basket just before the virtual checkout. As a marketer, what can you do to still achieve conversion in those cases?
Posted in: Email marketing, Lead generation, Marketing automation Read full blog Email me this blogImprove the customer journey with marketing automation
Obtaining 118% higher opening rates with mailings, more than doubling the turnover from these mailings, as well as making more efficient use of the available content. It is not surprising that the concept of Marketing Automation was already included in the trend lists of 2013 and 2014. And in 2015 it will be on the agenda of many companies. Still, not every marketer knows what the true impact is of marketing automation. Therefore, a brief explanation follows.
Posted in: Email marketing, Lead generation, Lead nurturing, Marketing automation Read full blog Email me this blogMeasuring conversion by conversion pixels
To measure is to be sure! This is a time-honoured saying that I hear from many a marketer. Yet I continue to be surprised about the number of marketers who do not know their statistics and if they do it is often not beyond the Open Ratio, Click Through Ratio and the Click To Order Ratios. These statistics give a good indication of how the mailing went, but as a marketer surely you want more than just a good indication?
Posted in: Email marketing, Marketing automation Read full blog Email me this blog
