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    Gamification: a lucrative trend in email marketing

    Webpower recently organised a meeting for the travel sector at the headquarters in Barneveld (NL). The future of booking online has long been an important subject in the travel industry. But how can you, as a travel organiser, optimally meet the needs of your customers? Sanne van Dooren, from new…

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  • Five ways to make clever use of the Olympic Winter Games as an (email) marketer

    The Olympic Winter Games in Pyeongchang, South Korea, are about to begin. Even if you do not work for a sports label or sports-related service, you can easily use the euphoria and successes – or losses – of the Games to your advantage as a marketer.

    Posted in: Email marketing, Marketing automation
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  • How email marketing increases sales on Black Friday

    Black Friday and Cyber Monday mark the official start of the buying season for Christmas (and Sinterklaas). Online purchases continue to rise year after year. This year, the expected income from online sales will be USD 1.3 billion (up 15% compared to 2016).

    Posted in: Email marketing, Marketing automation
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  • Local and multi-sending domains: exploring the technical aspects

    Local and multi-sending domains offer many advantages for email marketing that you might not be aware of. Are you curious about the technology that ensures your emails are delivered to the recipient’s inbox faster when you use local and multi-sending domains? We will explain that over here.

    Posted in: Email marketing
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  • Local and multi-sending domains: why they are worth considering

    Local and multi-sending domains offer many advantages for email marketing that you might not be aware of. That is because not every ESP points these benefits out to you. Why should you definitely consider using local and multi-sending domains? In this article, I want to tell you more about this. 

    Posted in: Email marketing
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  • Why you should love opt-outs as email marketers

    Obviously. Not a single email marketer likes it when people opt out of his emails. Still, hiding the unsubscribe link is a bad idea. Because it annoys customers, and after a while might even do damage to your emaildeliverability. So, think beyond the short term and make your unsubscribe link visible. What is more…

    Posted in: Email marketing
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  • Soft bounces versus hard bounces

    When you send your newsletter, there is always a chance that your message may not arrive. There are various possible reasons as to why this happens, and in your email campaign statistics you can see why an email bounced.

    Posted in: Email marketing, Marketing automation
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Landing Pages Dirk van den Broek AON

Webpower Landing Pages are specifically designed to achieve conversion. Ideal! The flexible options ensure that we derive maximum benefits

Dirk van den Broek Campaign Manager at AON