Webpower Landing Pages are specifically designed to achieve conversion. Ideal! The flexible options ensure that we derive maximum benefitsDirk van den Broek Campaign Manager at AON
How email marketing increases sales on Black Friday
Black Friday and Cyber Monday mark the official start of the buying season for Christmas (and Sinterklaas). Online purchases continue to rise year after year. This year, the expected income from online sales will be USD 1.3 billion (up 15% compared to 2016).
Soft bounces versus hard bounces
When you send your newsletter, there is always a chance that your message may not arrive. There are various possible reasons as to why this happens, and in your email campaign statistics you can see why an email bounced.
How to write a good B2B welcome email?
If someone signs up for your emails, sending them a confirmation email is a good idea; the so-called welcome email. This is especially important if you don’t send emails very frequently. As time goes on, people will simply forget who you are, let alone remember you being that potential party they might want to free up some space in their business inbox. How do you write a good welcome email for the business market? Five tips.
InShared is truly shaping one-to-one marketing
We have been talking about one-to-one marketing since the 90s. But the companies that have been able to really implement it are few and far between. Insurance company InShared has made significant strides in recent years. Marketing manager Bettina Dalenoord talked about it during the ‘Conversion Power Session’, organized by Webpower, Magneds and ConversionMob.
Safe Harbor not quite safe after all
Do you have any idea where online services your company uses store their sensitive information? Europe? The US?
Until recently, nothing was amiss, in legal terms. After all, the Safe Harbor framework was there. Although information belonging to Europeans could technically not be funneled to countries whose privacy protection was not as good, like the United States, this was allowed because of the agreement.
Webpower ahead in deliverability
Your email is useless if it does not reach your contacts. This is why it is vital that you choose a solution that offers a high degree of deliverability. Webpower is known for its delivery percentage of 99%, which we managed to increase to 99.3% with our latest update!