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    Gamification: a lucrative trend in email marketing

    Webpower recently organised a meeting for the travel sector at the headquarters in Barneveld (NL). The future of booking online has long been an important subject in the travel industry. But how can you, as a travel organiser, optimally meet the needs of your customers? Sanne van Dooren, from new…

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  • Measuring conversion by conversion pixels

    To measure is to be sure! This is a time-honoured saying that I hear from many a marketer. Yet I continue to be surprised about the number of marketers who do not know their statistics and if they do it is often not beyond the Open Ratio, Click Through Ratio and the Click To Order Ratios. These statistics give a good indication of how the mailing went, but as a marketer surely you want more than just a good indication?

    Posted in: Email marketing, Marketing automation
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Landing Pages Dirk van den Broek AON

Webpower Landing Pages are specifically designed to achieve conversion. Ideal! The flexible options ensure that we derive maximum benefits

Dirk van den Broek Campaign Manager at AON