Webpower Landing Pages are specifically designed to achieve conversion. Ideal! The flexible options ensure that we derive maximum benefitsDirk van den Broek Campaign Manager at AON
InShared is truly shaping one-to-one marketing
We have been talking about one-to-one marketing since the 90s. But the companies that have been able to really implement it are few and far between. Insurance company InShared has made significant strides in recent years. Marketing manager Bettina Dalenoord talked about it during the ‘Conversion Power Session’, organized by Webpower, Magneds and ConversionMob.
The five biggest blunders in email marketing
Email marketing is one of the most effective types of marketing. Email can be up to six times more effective than social media, so marketers focused on results would do well to integrate this particular channel into their marketing mix. If they are going to do it, though, they had better do it right. No matter how many opportunities email marketing can offer, there are just as many opportunities to use this medium in completely the wrong way.
This is how you achieve a lower bounce rate
High bounce rates are often the result of a poorly maintained mailing list. It is therefore not entirely unfair that as an email sender you build up bad email reputation with internet service providers (ISPs). And a bad reputation does not improve your chances of ending up in the recipient’s inbox, obviously. Reasons enough to reduce your bounce rate of your emailings.
Safe Harbor not quite safe after all
Do you have any idea where online services your company uses store their sensitive information? Europe? The US?
Until recently, nothing was amiss, in legal terms. After all, the Safe Harbor framework was there. Although information belonging to Europeans could technically not be funneled to countries whose privacy protection was not as good, like the United States, this was allowed because of the agreement.
Webpower ahead in deliverability
Your email is useless if it does not reach your contacts. This is why it is vital that you choose a solution that offers a high degree of deliverability. Webpower is known for its delivery percentage of 99%, which we managed to increase to 99.3% with our latest update!
Adapt or die! How European companies have to adapt to the Chinese market
The modern economy — both global and local— is fast, dynamic and in a constant state of change. One of the biggest challenges those international businesses are facing nowadays, is that they have to be responsive to change. Even though we live in a globalized world, each country and each area has its own environment, different from each other.
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