The holidays are fast approaching, which means the email marketing holiday season is right around the corner as well. In order to improve the results of your end-of-year campaign, we’ve included three tips for you to prepare your database.
You know better than to send people emails they didn’t sign up for. It’s illegal, and you might end up paying hefty fines. More importantly, though, it’s a sure-fire way to destroy your email reputation in the blink of an eye.
But even if you only send emails to people who have given you their express permission, they may still lose interest in your product, change jobs, or find that a different brand better matches their interests.
This is why we recommend asking subscribers who haven’t responded to your emails for 6 months or more for permission once again. Are they still keen on receiving your emails? Give them the option to unsubscribe, so you can head into the New Year with a clean mailing list, whilst still maintaining your deliverability.
You could surprise subscribers who haven’t bought anything from you in a while with a special holiday offer. Many people buy many extra gifts during the holiday season, so great offers are always more than welcome.
Ask your subscribers about their preferences. Maybe they have no interest in children’s toys at all, but they might care about the latest technology. You can tailor your mailings accordingly by sending emails that match your subscriber’s interests.
Also ask them how often they would like to receive your newsletter. They may not appreciate daily newsletters, and would prefer receiving weekly updates instead.
Sound like a lot of work? Not at all. You only need one email to send the right message to all of your subscribers. Of course, Webpower can help you do this.