Webpower’s platform is very flexible and enables our digital marketers to dynamically compose emails themselves. Moreover, it increases the ease and our capability to personalize emails.
Luc Wong Digital Innovation LeadGet an inside look at our customers and find out about how small steps in marketing automation can make a real difference in the results of your marketing efforts. We believe our software can make a difference for both small and large companies and we will gladly advise you along the way.
Soon you'll find more interesting cases on this page
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Rapid, hyperpersonal information through effective segmentation – Dutch Association for Neuromuscular Disease
To coincide with its offline quarterly magazine, The Dutch Association for Neuromuscular Disease strives to offer more personal up-to-date information more frequently. It does so with its Contact Digitaal newsletter. This newsletter, which is sent out twelve times per year, is an independent campaign and a core aspect of the association’s communication. The organisation has achieved a major success with just 0.2 FTE and a limited budget allocated to email marketing. This was realised through extensive segmentation and personalisation.
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Lifecycle campaign: 35% increase in engagement – FrieslandCampina
More than 350 products from nine FrieslandCampina brands feature a unique Eurosparen code since 2013. Consumers can enter this code to save for attractive deals in the Eurosparen webshop, participate in cashback and win promotions and/or gain access to unique content such as recipes and fun videos. The strength of the platform's success lies in the use of personalized lifecycle emails.
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Generate more traffic to news sites — BDUmedia
BDUmedia is a publisher of local news titles in the centre and west of the Netherlands, with around 60 news publications to its name. To increase the conversion rate of advertisements on the website, as many visitors as possible must be tempted to visit the website. But how can e-mail contribute to this goal? To solve this issue, Webpower was engaged as an advisor and implementer.
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