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Dirk van den Broek Campaign Manager at AONGet an inside look at our customers and find out about how small steps in marketing automation can make a real difference in the results of your marketing efforts. We believe our software can make a difference for both small and large companies and we will gladly advise you along the way.
Soon you'll find more interesting cases on this page
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Trek Bicycle: post-purchase programme with proven results
Trek Benelux, part of Trek Bicycle Corporation USA, sells its bicycles through various dealers. Trek Benelux wishes to increase retention for its dealers. In other words, it aims to stimulate store visits and create more opportunities for service, maintenance and sales. Trek also wishes to increase the consumer’s loyalty towards the dealer. This is why the Trek Connect programme was set up.
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Onboarding flow: more than 700% growth due to the use of the Flow Builder
Mijndomein wanted to increase the conversion from the free to the paid website maker. An onboarding process by email (also known as getting to know the product/getting familiar with the product) was therefore presented as a new marketing channel. The Mijndomein team had no experience at all with email automation and built the onboarding process into the Flow Builder themselves. This case underlines how, with relatively little budget, (mainly) preparation time and even with little experience, you can achieve a huge conversion increase through (email) marketing automation.
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Rapid, hyperpersonal information through effective segmentation – Dutch Association for Neuromuscular Disease
To coincide with its offline quarterly magazine, The Dutch Association for Neuromuscular Disease strives to offer more personal up-to-date information more frequently. It does so with its Contact Digitaal newsletter. This newsletter, which is sent out twelve times per year, is an independent campaign and a core aspect of the association’s communication. The organisation has achieved a major success with just 0.2 FTE and a limited budget allocated to email marketing. This was realised through extensive segmentation and personalisation.
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