Webpower Landing Pages are specifically designed to achieve conversion. Ideal! The flexible options ensure that we derive maximum benefitsDirk van den Broek Campaign Manager at AON
Emails in dark mode: this is what you should know
The popularity of dark mode is on the rise and it also plays an increasingly imporant role in email marketing. Dark mode uses an inverse color scheme that uses light colored typography, UI elements and iconography on dark backgrounds. Read what you should know about dark mode as an email marketer.
Starting with marketing automation: four campaigns you just have to use
If you are just starting with marketing automation, you at the very least have to begin with a few automated campaigns. These are easy to set up, help your customers on their way and ultimately generate very good results. In this article we give you four examples of marketing automation campaigns that you just need to use.
Data warehouse, DMP or CDP: Which should you use?
Is your goal to eventually have relevant one-on-one dialogue with your contacts through email marketing? Then aim for the 360 degree customer profile. Personalising content on a large scale is done based on various (data) sources, not just email. This article is part of a series of articles about data and email marketing.
Segmentation and data enrichment for email marketing in 3 steps
Read why segmentation, data enrichment and personalisation in email marketing work together so well. I will tell you how to segment (on a basic level) and give you examples of how you can enrich your data: automatically or non-automatically. This article is part of a series of articles about data and email marketing.
Email analytics: email marketing and statistics for beginners
What do you need to consider when looking at your email analytics? What can you learn from the various kinds of data? At the end of the day, email statistics aren’t as difficult as you may think, as long as you know what to look at.
Need to improve your email newsletters? Switch to email marketing
Are you an organisation or independent contractor and do you send your customers emails to keep them in touch with developments and offers? Try email marketing: it goes much further than the traditional newsletter. Not just content-wise, but in terms of software you can use for it as well.
Email database: dare to remove email addresses
We usually focus solely on recipients that open our emails, but why are non-openers much more dangerous? We researched the probabilities of email opens and it showed that the first signal from your non-opener is more important than you might think. Read how to most effectively deal with non-openers.
Zapier and other data tools for email marketing connections
You can achieve optimal results from your email marketing by eventually having an automated one-to-one dialogue with every customer. For that, you need to connect your data sources using tools like Zapier and APIs such as REST or SOAP. This article is part of a series of articles about data and email marketing.
Data connection for email marketing: why is it necessary?
Email marketing is most effective when you can have a relevant dialogue with your customer. For this, you want to collect as much up-to-date customer information (data) as possible, using a proper data connection. What are data connections? This article is part of a series of articles about data and email marketing.
Opt-in and opt-out for emails: what do you need to know?
Do you need an opt-in or opt-out from customers? And what kind of content are you allowed to email to them? In this article we will explain when you need an opt-in/opt-out, whether you have a customer relationship or not. We’ll also explain how you can email B2B contacts in a way that is GDPR-proof.