Blog

  • Deploying an email campaign? 4 examples for increasing conversion

    An email address provides you with an important digital ID of people, but e-mail marketing gives you much more than this. You can only really increase the conversion and involvement as well as save time (the top three reasons why our customers use marketing automation) once you are able to automatically carry out a relevant dialogue. 

    Posted in: Email marketing, Lead generation, Lead nurturing, Marketing automation Read full blog Email me this blog
  • Email marketing trends 2020: automation reaching maturity

    I don’t think there will be new trends per se in 2020. Rather, I see trends reaching maturity. There are some interesting things on the horizon. Due to the smart developments in which data and email marketing are inextricably linked with one another, the profession of email marketer is certainly becoming more exciting as a result. 

    Posted in: Email marketing, News Read full blog Email me this blog
  • DDMA Email Benchmark 2019: 5 learnings

    Last Thursday, 20 June, the DDMA Email Benchmark was again presented during the Email Summit. This benchmark is unique in every way: six different ESPs supply Dutch data and in no other country do we see various ESPs work together in this manner. Just like last year, we have this year naturally also taken an immediate look at the figures and set out for you the five most important conclusions. So you don’t have to sift through the entire document, just before your holidays ;)

    Posted in: Email marketing, Marketing automation, News Read full blog Email me this blog
  • Gamification: a lucrative trend in email marketing

    Recently, Webpower organized an RMC Meetup (Travel Management Club). Sanne van Dooren, from new Webpower partner Leadfamly, gave a presentation. She discussed why the brain loves game elements. She also explained how gamification in email marketing allows you to grow your database, enrich existing profiles and activate customers. Chantal Bonefaas from the ANWB, told about the success of the "Happy Holiday Check".

    Posted in: Email marketing, Marketing automation, News Read full blog Email me this blog
  • Email database: dare to delete email addresses from your opt-in database

    Every email marketer tries to increase their open rate, but sometimes this seems like an impossible mission. Whatever you try, some recipients simply are no longer opening your emails. And yet we continue to mail them. In this article, Sean Barten, Client Service Manager at Webpower, tells you which three steps you can take to respond to non-openers.

    Posted in: Email marketing, Marketing automation Read full blog Email me this blog
  • Email marketing and the GDPR: 6 mistakes from which you can learn

    The GPDR made its entry almost a year ago now. We are pleased to have been able to provide an advisory role for our customers in this. All around us we have heard, of course, lots about the GDPR and email marketing. And in May we saw a considerable increase in emails coming in. Emails that often did not really need to be sent. Oops ;) What should or should not have been done and how can you treat the GDPR like royalty from now on?

    Posted in: Email marketing, Marketing automation Read full blog Email me this blog
  • Optimize your content: avoid drowning in the pitfalls

    The actual content of an email also affects the inbox placement and the recipient's experience with the email. In this blogpost we would like to turn to all the content managers out there and highlight some common pitfalls that you should keep in mind when creating your emails. This will help you create a better recipient experience and avoid using methods that can make you be perceive as a spammer.

    Posted in: Email marketing Read full blog Email me this blog
  • Voice and email: four practical tips for preparing your email flows

    If you ask Apple’s Siri or Samsung’s Bixby for your latest emails, you will have these read out to you. As digital assistants become ever more available, voice will play an increasingly important role, for example in the form of the smart Google home devices (Google Home) and Amazon (Alexa). Gartner expects that by 2020 as much as 30% of online searches will be voice-activated. Take voice and email into your strategy now.

    Posted in: Email marketing, Marketing automation Read full blog Email me this blog
  • HTTPS is the standard: also for email marketing

    Posted in: Email marketing, Marketing automation, News Read full blog Email me this blog
  • 4 tips for sending Black Friday emails: don’t miss any conversions

    Smart deployment of email marketing can help you realise more conversions. Email is the perfect channel for making relevant every Black Friday/Cyber Monday dialogue as well as the channel for the best ROI. At present, there are more than 4.3 billion active email accounts worldwide and it is estimated that some 269 billion emails are sent every day. Without a doubt you should use email marketing. We give you four tips for increasing your turnover through email marketing.

    Posted in: Email marketing, Marketing automation Read full blog Email me this blog
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Dirk van den Broek Campaign Manager at AON