Blog

  • Email marketing in times of crisis: the 8 most frequently asked questions

    We are currently getting a lot of questions from our customers about how they should deal with their email marketing. Our experts have compiled the 8 most frequently asked questions and answers for you.

    Posted in: Email marketing, Marketing automation
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  • Purchasing an email automation tool: Webpower vs Mailchimp

    When you first start working with newsletters there is a good chance that you will use the free version of the email automation tool Mailchimp. However, as you develop your email marketing further you will probably quickly run up against the restrictions of the free version of this tool. So should you buy a paid licence, or is it better to choose a different platform like Webpower? We compare the advantages of Webpower versus Mailchimp.

    Posted in: Email marketing, Marketing automation, News
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  • Email marketing or social media, which channel is better?

    Email marketing or social media, which one is best used for online marketing? Contrary to what some people think, email marketing remains one of the most effective  channels available. Especially when it comes to bonding and converting prospects and customers, email is head and shoulders above social media. Social media, however, is better for reaching a new target group. In this blog item you can read how and why both channels reinforce each other.

    Posted in: Email marketing, Marketing automation, News, Text message marketing
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  • Buying the best marketing automation tool in six steps

    What is the best marketing automation tool you can buy? The choice is not always that easy. Solutions for marketing automation are, after all, available in various shapes and sizes. The one that best suits your organisation depends on a number of different factors. This may make it difficult for you to choose the right software. The following tips will help you find the best marketing automation tool for your organisation in six steps.

    Posted in: Email marketing, Marketing automation, News
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  • Deploying an email campaign? 4 examples for increasing conversion

    An email address provides you with an important digital ID of people, but e-mail marketing gives you much more than this. You can only really increase the conversion and involvement as well as save time (the top three reasons why our customers use marketing automation) once you are able to automatically carry out a relevant dialogue. 

    Posted in: Email marketing, Lead generation, Lead nurturing, Marketing automation
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  • Email marketing trends 2020: automation reaching maturity

    I don’t think there will be new trends per se in 2020. Rather, I see trends reaching maturity. There are some interesting things on the horizon. Due to the smart developments in which data and email marketing are inextricably linked with one another, the profession of email marketer is certainly becoming more exciting as a result. 

    Posted in: Email marketing, News
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  • DDMA Email Benchmark 2019: 5 learnings

    Last Thursday, 20 June, the DDMA Email Benchmark was again presented during the Email Summit. This benchmark is unique in every way: six different ESPs supply Dutch data and in no other country do we see various ESPs work together in this manner. Just like last year, we have this year naturally also taken an immediate look at the figures and set out for you the five most important conclusions. So you don’t have to sift through the entire document, just before your holidays 😉

    Posted in: Email marketing, Marketing automation, News
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  • Gamification: a lucrative trend in email marketing

    Recently, Webpower organized an RMC Meetup (Travel Management Club). Sanne van Dooren, from new Webpower partner Leadfamly, gave a presentation. She discussed why the brain loves game elements. She also explained how gamification in email marketing allows you to grow your database, enrich existing profiles and activate customers. Chantal Bonefaas from the ANWB, told about the success of the “Happy Holiday Check”.

    Posted in: Email marketing, Marketing automation, News
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  • Email database: dare to delete email addresses from your opt-in database

    Every email marketer tries to increase their open rate, but sometimes this seems like an impossible mission. Whatever you try, some recipients simply are no longer opening your emails. And yet we continue to mail them. In this article, Sean Barten, Client Service Manager at Webpower, tells you which three steps you can take to respond to non-openers.

    Posted in: Email marketing, Marketing automation
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  • Email marketing and the GDPR: 6 mistakes from which you can learn

    The GPDR made its entry almost a year ago now. We are pleased to have been able to provide an advisory role for our customers in this. All around us we have heard, of course, lots about the GDPR and email marketing. And in May we saw a considerable increase in emails coming in. Emails that often did not really need to be sent. Oops 😉 What should or should not have been done and how can you treat the GDPR like royalty from now on?

    Posted in: Email marketing, Marketing automation
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Landing Pages Dirk van den Broek AON

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Dirk van den Broek Campaign Manager at AON