Blog

  • From newsletter to email marketing: why and how?

    What exactly is email marketing and how can you use it to your benefit as a small organisation or independent contractor? Perhaps you already send out newsletters or emails to keep clients updated on your developments and offers. Email marketing goes one step further than “old-fashioned” newsletters. Both in terms of the content of your newsletter and in terms of the system you use for it. As it happens, use of email marketing is closely related to the appropriate email marketing software.

    Posted in: Email marketing, Marketing automation Read full blog Email me this blog
  • 12 tips to optimally support your event using marketing automation

    Your event is fast approaching and marketing automation can help speed up things. Automation of your (e-mail) marketing processes will provide optimum support for attracting the right number of quality visitors. And the event itself will run more smoothly. Did you know that lead scoring can be relevant for an event, and that marketing automation also creates added value for operators and exhibitors? Jacco Bouw (founder Webpower), gives you 12 inspiration tips.

    Posted in: Email marketing, Lead generation, Lead nurturing, Marketing automation, Text message marketing Read full blog Email me this blog
  • Recommendation for (email) marketers: take a close look at your opt-ins/opt-outs for B2B and B2C

    We often see organisations struggle with the question of whether they need to use an opt-in/opt-out for their customers and which content you can send to whom. Good news! Nothing will change in that regard when the new GDPR (General Data Protection Regulation) enters into force on 25 May, as long as you make sure that your consent requests meet the requirements of the GDPR. Furthermore, you must be able to prove that you received a customer’s consent. In this article, we explain the ins and outs of opt-ins/opt-outs in situations where a customer relationship does (not) exist. We also clarify the finer points of emailing B2B contacts.

    Posted in: Email marketing, Marketing automation Read full blog Email me this blog
  • Profiling: what is it, and what is allowed/not allowed in accordance with the GDPR?

    Most organisations that utilise e-mail marketing (automation), use profiling to a degree, whether it be large-scale or not. After all: it is important to address your customer in a personalised and relevant manner. The more personalised the communication along the customer’s journey, the higher the ROI. The new privacy legislation coming into force raises many questions. What does the new legislation still allow and what is no longer permitted?

    Posted in: Email marketing, Marketing automation Read full blog Email me this blog
  • Notable (interim) results of the GDPR health check

    Last November, we launched our practical GDPR health check: the Road to the GDPR. By answering twenty questions, (email) marketers can test their knowledge and practical skills pertaining to the GDPR. Although the test will be available until at least 25 May 2018, the initial results are already in.

    Posted in: Email marketing, Marketing automation, News Read full blog Email me this blog
  • Road to the GDPR: processing data and the burden of proof

    Posted in: Email marketing, Marketing automation Read full blog Email me this blog
  • Road to the GDPR: the registration text

    Posted in: Email marketing, Marketing automation Read full blog Email me this blog
  • Road to the GDPR: the registration process

    Posted in: Email marketing, Marketing automation Read full blog Email me this blog
  • Twelve tips: how to write the perfect subject line and pre header?

    You can use conditional subject lines for the emails you send via the Webpower platform. That means that you can show the right subject line for different segments (or target audiences/customer profiles), all in the same email. How do you write the perfect subject line for your email? In this article, we will give you twelve useful tips. We will also explain how to write a good pre-header (also known as a subheader/snipper/preview text).

    Posted in: Email marketing, Marketing automation Read full blog Email me this blog
  • Five ways to make clever use of the Olympic Winter Games as an (email) marketer

    The Olympic Winter Games in Pyeongchang, South Korea, are about to begin. Even if you do not work for a sports label or sports-related service, you can easily use the euphoria and successes – or losses – of the Games to your advantage as a marketer.

    Posted in: Email marketing, Marketing automation Read full blog Email me this blog
Landing Pages Dirk van den Broek AON

Webpower Landing Pages are specifically designed to achieve conversion. Ideal! The flexible options ensure that we derive maximum benefits

Dirk van den Broek Campaign Manager at AON