Blog

  • Local and multi-sending domains: why they are worth considering

    Local and multi-sending domains offer many advantages for email marketing that you might not be aware of. That is because not every ESP points these benefits out to you. Why should you definitely consider using local and multi-sending domains? In this article, I want to tell you more about this. 

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  • Why you should love opt-outs as email marketers

    Obviously. Not a single email marketer likes it when people opt out of his emails. Still, hiding the unsubscribe link is a bad idea. Because it annoys customers, and after a while might even do damage to your emaildeliverability. So, think beyond the short term and make your unsubscribe link visible. What is more...

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  • Soft bounces versus hard bounces

    When you send your newsletter, there is always a chance that your message may not arrive. There are various possible reasons as to why this happens, and in your email campaign statistics you can see why an email bounced.

    Posted in: Email marketing, Marketing automation Read full blog Email me this blog
  • Save money by using a quality mailing list

    Want a large mailing list? Or would you rather have a mailing list whose recipients always open the email and click on? The essence of a quality mailing list is the fact that it only contains the recipients that actually do something with your emails.

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  • Three emails you need to send right now to improve your end-of-year campaign’s results

    The holidays are fast approaching, which means the email marketing holiday season is right around the corner as well. In order to improve the results of your end-of-year campaign, we’ve included three tips for you to prepare your database.

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  • How to write a good B2B welcome email?

    If someone signs up for your emails, sending them a confirmation email is a good idea; the so-called welcome email. This is especially important if you don’t send emails very frequently. As time goes on, people will simply forget who you are, let alone remember you being that potential party they might want to free up some space in their business inbox. How do you write a good welcome email for the business market? Five tips.

    Posted in: Email marketing, Marketing automation Read full blog Email me this blog
  • Email marketing for B2B? Don’t just focus on the recipient

    Personalisation is one of the main principles of successful email marketing. By making clever use of your database and the personalisation options of your email marketing software, you can send each and every recipient a personal and relevant message that is completely tailored to their interests.

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  • Five myths about sending emails without an opt-in

    For many people, spam is one of the biggest annoyances they have to deal with on a daily basis. There are a number of very strict rules that were designed to combat this form of unwanted advertising. In a nutshell: it is not allowed to approach people without them giving permission to do so first.

    Posted in: Email marketing Read full blog Email me this blog
  • The five biggest blunders in email marketing

    Email marketing is one of the most effective types of marketing. Email can be up to six times more effective than social media, so marketers focused on results would do well to integrate this particular channel into their marketing mix. If they are going to do it, though, they had better do it right. No matter how many opportunities email marketing can offer, there are just as many opportunities to use this medium in completely the wrong way.

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  • This is how you achieve a lower bounce rate

    High bounce rates are often the result of a poorly maintained mailing list. It is therefore not entirely unfair that as an email sender you build up bad email reputation with internet service providers (ISPs). And a bad reputation does not improve your chances of ending up in the recipient’s inbox, obviously. Reasons enough to reduce your bounce rate of your emailings.

    Posted in: Email marketing Read full blog Email me this blog
FrieslandCampina – Webpower platform

Webpower’s platform is very flexible and enables our digital marketers to dynamically compose emails themselves. Moreover, it increases the ease and our capability to personalize emails.

Luc Wong Digital Innovation Lead