Webpower’s platform is very flexible and enables our digital marketers to dynamically compose emails themselves. Moreover, it increases the ease and our capability to personalize emails.
Luc Wong Digital Innovation LeadMeasuring conversion by conversion pixels
To measure is to be sure! This is a time-honoured saying that I hear from many a marketer. Yet I continue to be surprised about the number of marketers who do not know their statistics and if they do it is often not beyond the Open Ratio, Click Through Ratio and the Click To Order Ratios. These statistics give a good indication of how the mailing went, but as a marketer surely you want more than just a good indication?
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