Blog

  • Five ways to make clever use of the Olympic Winter Games as an (email) marketer

    The Olympic Winter Games in Pyeongchang, South Korea, are about to begin. Even if you do not work for a sports label or sports-related service, you can easily use the euphoria and successes – or losses – of the Games to your advantage as a marketer.

    Posted in: Email marketing, Marketing automation
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  • How email marketing increases sales on Black Friday

    Black Friday and Cyber Monday mark the official start of the buying season for Christmas (and Sinterklaas). Online purchases continue to rise year after year. This year, the expected income from online sales will be USD 1.3 billion (up 15% compared to 2016).

    Posted in: Email marketing, Marketing automation
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  • Local and multi-sending domains: exploring the technical aspects

    Local and multi-sending domains offer many advantages for email marketing that you might not be aware of. Are you curious about the technology that ensures your emails are delivered to the recipient’s inbox faster when you use local and multi-sending domains? We will explain that over here.

    Posted in: Email marketing
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  • Local and multi-sending domains: why they are worth considering

    Local and multi-sending domains offer many advantages for email marketing that you might not be aware of. That is because not every ESP points these benefits out to you. Why should you definitely consider using local and multi-sending domains? In this article, I want to tell you more about this. 

    Posted in: Email marketing
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  • Why you should love opt-outs as email marketers

    Obviously. Not a single email marketer likes it when people opt out of his emails. Still, hiding the unsubscribe link is a bad idea. Because it annoys customers, and after a while might even do damage to your emaildeliverability. So, think beyond the short term and make your unsubscribe link visible. What is more…

    Posted in: Email marketing
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  • Soft bounces versus hard bounces

    When you send your newsletter, there is always a chance that your message may not arrive. There are various possible reasons as to why this happens, and in your email campaign statistics you can see why an email bounced.

    Posted in: Email marketing, Marketing automation
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  • Save money by using a quality mailing list

    Want a large mailing list? Or would you rather have a mailing list whose recipients always open the email and click on? The essence of a quality mailing list is the fact that it only contains the recipients that actually do something with your emails.

    Posted in: Email marketing
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  • Three emails you need to send right now to improve your end-of-year campaign’s results

    The holidays are fast approaching, which means the email marketing holiday season is right around the corner as well. In order to improve the results of your end-of-year campaign, we’ve included three tips for you to prepare your database.

    Posted in: Email marketing
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  • How to write a good B2B welcome email?

    If someone signs up for your emails, sending them a confirmation email is a good idea; the so-called welcome email. This is especially important if you don’t send emails very frequently. As time goes on, people will simply forget who you are, let alone remember you being that potential party they might want to free up some space in their business inbox. How do you write a good welcome email for the business market? Five tips.

    Posted in: Email marketing, Marketing automation
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  • Email marketing for B2B? Don’t just focus on the recipient

    Personalisation is one of the main principles of successful email marketing. By making clever use of your database and the personalisation options of your email marketing software, you can send each and every recipient a personal and relevant message that is completely tailored to their interests.

    Posted in: Email marketing
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Landing Pages Dirk van den Broek AON

Webpower Landing Pages are specifically designed to achieve conversion. Ideal! The flexible options ensure that we derive maximum benefits

Dirk van den Broek Campaign Manager at AON