Read our latest blog posts

  • 12 tips to optimally support your event using marketing automation

    Your event is fast approaching and marketing automation can help speed up things. Automation of your (e-mail) marketing processes will provide optimum support for attracting the right number of quality visitors. And the event itself will run more smoothly. Did you know that lead scoring can be relevant for an event, and that marketing automation also creates added value for operators and exhibitors? Jacco Bouw (founder Webpower), gives you 12 inspiration tips.

    Posted in: Email marketing, Lead generation, Lead nurturing, Marketing automation, Text message marketing Read full blog Email me this blog
  • Improve the customer journey with marketing automation

    Obtaining 118% higher opening rates with mailings, more than doubling the turnover from these  mailings, as well as making more efficient use of the available content. It is not surprising that the concept of Marketing Automation was already included in the trend lists of 2013 and 2014. And in 2015 it will be on the agenda of many companies. Still, not every marketer knows what the true impact is of marketing automation. Therefore, a brief explanation follows.

    Posted in: Email marketing, Lead generation, Lead nurturing, Marketing automation Read full blog Email me this blog
FrieslandCampina – Webpower platform

Webpower’s platform is very flexible and enables our digital marketers to dynamically compose emails themselves. Moreover, it increases the ease and our capability to personalize emails.

Luc Wong Digital Innovation Lead