Blog

  • Data storage in America? This is why you should choose Europe

    The European Court ruled the Privacy Shield, the “data transfer framework” between the EU and the US, invalid. Webpower stores the data of Dutch customers in the Netherlands and we are also ISO 27001 certified. Read why these factors are important in our data-driven future.

    Posted in: Email marketing, Marketing automation
    Read full blog Email me this blog

  • Event marketing: increase conversion through event automation

    By utilising marketing automation for your event marketing, you will achieve significant improvements when it comes to your communication. You will save time, prevent stress and even increase conversion. In this blog-item we explain how event automation helps you.

    Posted in: Marketing automation
    Read full blog Email me this blog

  • Emails in dark mode: this is what you should know

    The popularity of dark mode is on the rise and it also plays an increasingly imporant role in email marketing. Dark mode uses an inverse color scheme that uses light colored typography, UI elements and iconography on dark backgrounds. Read what you should know about dark mode as an email marketer.

    Posted in: Email marketing, Marketing automation
    Read full blog Email me this blog

  • Starting with marketing automation: four campaigns you just have to use

    If you are just starting with marketing automation, you at the very least have to begin with a few automated campaigns. These are easy to set up, help your customers on their way and ultimately generate very good results. In this article we give you four examples of marketing automation campaigns that you just need to use.

    Posted in: Email marketing, Marketing automation
    Read full blog Email me this blog

  • Data warehouse, DMP or CDP: Which should you use?

    Is your goal to eventually have relevant one-on-one dialogue with your contacts through email marketing? Then aim for the 360 degree customer profile. Personalising content on a large scale is done based on various (data) sources, not just email. This article is part of a series of articles about data and email marketing.

    Posted in: Email marketing, Marketing automation
    Read full blog Email me this blog

  • Segmentation and data enrichment for email marketing in 3 steps

    Read why segmentation, data enrichment and personalisation in email marketing work together so well. I will tell you how to segment (on a basic level) and give you examples of how you can enrich your data: automatically or non-automatically. This article is part of a series of articles about data and email marketing.

    Posted in: Email marketing, Marketing automation
    Read full blog Email me this blog

  • Email analytics: email marketing and statistics for beginners

    What do you need to consider when looking at your email analytics? What can you learn from the various kinds of data? At the end of the day, email statistics aren’t as difficult as you may think, as long as you know what to look at.

    Posted in: Email marketing, Marketing automation
    Read full blog Email me this blog

  • Need to improve your email newsletters? Switch to email marketing

    Are you an organisation or independent contractor and do you send your customers emails to keep them in touch with developments and offers? Try email marketing: it goes much further than the traditional newsletter. Not just content-wise, but in terms of software you can use for it as well.

    Posted in: Email marketing, Marketing automation
    Read full blog Email me this blog

  • Email database: dare to remove email addresses

    We usually focus solely on recipients that open our emails, but why are non-openers much more dangerous? We researched the probabilities of email opens and it showed that the first signal from your non-opener is more important than you might think. Read how to most effectively deal with non-openers.

    Posted in: Email marketing, Marketing automation
    Read full blog Email me this blog

  • Zapier and other data tools for email marketing connections

    You can achieve optimal results from your email marketing by eventually having an automated one-to-one dialogue with every customer. For that, you need to connect your data sources using tools like Zapier and APIs such as REST or SOAP. This article is part of a series of articles about data and email marketing.

    Posted in: Email marketing, Marketing automation
    Read full blog Email me this blog

Landing Pages Dirk van den Broek AON

Webpower Landing Pages are specifically designed to achieve conversion. Ideal! The flexible options ensure that we derive maximum benefits

Dirk van den Broek Campaign Manager at AON