Webpower Landing Pages are specifically designed to achieve conversion. Ideal! The flexible options ensure that we derive maximum benefits
Dirk van den Broek Campaign Manager at AON-
Purchasing an email automation tool: Webpower vs Mailchimp
When you first start working with newsletters there is a good chance that you will use the free version of the email automation tool Mailchimp. However, as you develop your email marketing further you will probably quickly run up against the restrictions of the free version of this tool. So should you buy a paid licence, or is it better to choose a different platform like Webpower? We compare the advantages of Webpower versus Mailchimp.
Posted in: Email marketing, Marketing automation, News
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Email marketing or social media, which channel is better?
Email marketing or social media, which one is best used for online marketing? Contrary to what some people think, email marketing remains one of the most effective channels available. Especially when it comes to bonding and converting prospects and customers, email is head and shoulders above social media. Social media, however, is better for reaching a new target group. In this blog item you can read how and why both channels reinforce each other.
Posted in: Email marketing, Marketing automation, News, Text message marketing
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Buying the best marketing automation tool in six steps
What is the best marketing automation tool you can buy? The choice is not always that easy. Solutions for marketing automation are, after all, available in various shapes and sizes. The one that best suits your organisation depends on a number of different factors. This may make it difficult for you to choose the right software. The following tips will help you find the best marketing automation tool for your organisation in six steps.
Posted in: Email marketing, Marketing automation, News
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Email marketing trends 2020: automation reaching maturity
I don’t think there will be new trends per se in 2020. Rather, I see trends reaching maturity. There are some interesting things on the horizon. Due to the smart developments in which data and email marketing are inextricably linked with one another, the profession of email marketer is certainly becoming more exciting as a result.
Posted in: Email marketing, News
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Jacco Bouw leaves Webpower
Jacco Bouw, founder of Webpower, leaves Webpower after 20 years and he is going to focus on other activities.
Posted in: News
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DDMA Email Benchmark 2019: 5 learnings
Last Thursday, 20 June, the DDMA Email Benchmark was again presented during the Email Summit. This benchmark is unique in every way: six different ESPs supply Dutch data and in no other country do we see various ESPs work together in this manner. Just like last year, we have this year naturally also taken an immediate look at the figures and set out for you the five most important conclusions. So you don’t have to sift through the entire document, just before your holidays 😉
Posted in: Email marketing, Marketing automation, News
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Gamification: a lucrative trend in email marketing
Recently, Webpower organized an RMC Meetup (Travel Management Club). Sanne van Dooren, from new Webpower partner Leadfamly, gave a presentation. She discussed why the brain loves game elements. She also explained how gamification in email marketing allows you to grow your database, enrich existing profiles and activate customers. Chantal Bonefaas from the ANWB, told about the success of the “Happy Holiday Check”.
Posted in: Email marketing, Marketing automation, News
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20 years later: still full of passion and enthusiasm
In 1999, founder Jacco Bouw started a small “email business”in Barneveld. Now, 20 years later, we are still driven by passion and enthusiasm.
Posted in: News
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HTTPS is the standard: also for email marketing
Posted in: Email marketing, Marketing automation, News
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Notable (interim) results of the GDPR health check
Last November, we launched our practical GDPR health check: the Road to the GDPR. By answering twenty questions, (email) marketers can test their knowledge and practical skills pertaining to the GDPR. Although the test will be available until at least 25 May 2018, the initial results are already in.
Posted in: Email marketing, Marketing automation, News
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