Webpower’s platform is very flexible and enables our digital marketers to dynamically compose emails themselves. Moreover, it increases the ease and our capability to personalize emails.
Luc Wong Digital Innovation LeadJacco Bouw leaves Webpower
Jacco Bouw, founder of Webpower, leaves Webpower after 20 years and he is going to focus on other activities.
Posted in: News Read full blog Email me this blogDDMA Email Benchmark 2019: 5 learnings
Last Thursday, 20 June, the DDMA Email Benchmark was again presented during the Email Summit. This benchmark is unique in every way: six different ESPs supply Dutch data and in no other country do we see various ESPs work together in this manner. Just like last year, we have this year naturally also taken an immediate look at the figures and set out for you the five most important conclusions. So you don’t have to sift through the entire document, just before your holidays ;)
Posted in: Email marketing, Marketing automation, News Read full blog Email me this blogGamification: a lucrative trend in email marketing
Recently, Webpower organized an RMC Meetup (Travel Management Club). Sanne van Dooren, from new Webpower partner Leadfamly, gave a presentation. She discussed why the brain loves game elements. She also explained how gamification in email marketing allows you to grow your database, enrich existing profiles and activate customers. Chantal Bonefaas from the ANWB, told about the success of the "Happy Holiday Check".
Posted in: Email marketing, Marketing automation, News Read full blog Email me this blog20 years later: still full of passion and enthusiasm
In 1999, founder Jacco Bouw started a small "email business"in Barneveld. Now, 20 years later, we are still driven by passion and enthusiasm.
Posted in: News Read full blog Email me this blogHTTPS is the standard: also for email marketing
Posted in: Email marketing, Marketing automation, News Read full blog Email me this blogNotable (interim) results of the GDPR health check
Last November, we launched our practical GDPR health check: the Road to the GDPR. By answering twenty questions, (email) marketers can test their knowledge and practical skills pertaining to the GDPR. Although the test will be available until at least 25 May 2018, the initial results are already in.
Posted in: Email marketing, Marketing automation, News Read full blog Email me this blogWebpower prolongs both ISO certificates
Webpower is proud to announce that both ISO certificates are prolonged. This confirms that Webpower complies with the international standards for quality management and information security.
Posted in: News Read full blog Email me this blogNew EU-US data sharing agreement: the Privacy Shield
A new agreement between the EU and the US has been made concerning improved protection of personal information of European internet users, better known as the Privacy Shield.
Posted in: News, Text message marketing Read full blog Email me this blogSafe Harbor not quite safe after all
Do you have any idea where online services your company uses store their sensitive information? Europe? The US? Until recently, nothing was amiss, in legal terms. After all, the Safe Harbor framework was there. Although information belonging to Europeans could technically not be funneled to countries whose privacy protection was not as good, like the United States, this was allowed because of the agreement.
Posted in: Email marketing, Marketing automation, News Read full blog Email me this blogWebpower ahead in deliverability
Your email is useless if it does not reach your contacts. This is why it is vital that you choose a solution that offers a high degree of deliverability. Webpower is known for its delivery percentage of 99%, which we managed to increase to 99.3% with our latest update!
Posted in: Email marketing, Marketing automation, News, Text message marketing Read full blog Email me this blog
