Webpower Landing Pages are specifically designed to achieve conversion. Ideal! The flexible options ensure that we derive maximum benefits
Dirk van den Broek Campaign Manager at AON-
Webpower joins Tripolis
Webpower, the international email marketing specialist, has become a part of the new Tripolis organisation. By merging the teams, an expansion of knowledge and expertise is created. With this team we provide even better support for the deployment of your email marketing and marketing automation solution.
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Webpower joins Spotler Group
From October 1, 2020, Webpower joins the Spotler Group. Webpower expands it’s product range with additional options. Spotler Group gives additional European reach in Sweden and Spain.
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Opt-in and opt-out for emails: what do you need to know?
Do you need an opt-in or opt-out from customers? And what kind of content are you allowed to email to them? In this article we will explain when you need an opt-in/opt-out, whether you have a customer relationship or not. We’ll also explain how you can email B2B contacts in a way that is GDPR-proof.
Posted in: Email marketing, Marketing automation, News
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Mailchimp alternative required? Webpower vs Mailchimp
Many (starting) entrepreneurs choose Mailchimp when they start with email marketing automation. It may be an obvious solution, but not always a fitting one, especially when you want to develop your email marketing automation further. What are the advantages of Webpower compared to Mailchimp?
Posted in: Email marketing, Marketing automation, News
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Email marketing or social media, which channel is better?
Email marketing or social media, which one is best used for online marketing? When it comes to bonding and converting prospects and customers, email has the advantage. Social media, however, is better for reaching a new target group. In this blog item you can read how and why both channels reinforce each other.
Posted in: Email marketing, Marketing automation, News, Text message marketing
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Buying the best marketing automation tool in six steps
What is the best marketing automation tool you can buy? The one that best suits your organisation depends on a number of different factors. This may make it difficult for you to choose the right software. The following tips will help you find the best marketing automation tool for your organisation in six steps.
Posted in: Email marketing, Marketing automation, News
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Email marketing trends 2020: automation reaching maturity
I don’t think there will be new trends per se in 2020. Rather, I see trends reaching maturity. There are some interesting things on the horizon. Due to the smart developments in which data and email marketing are inextricably linked with one another, the profession of email marketer is certainly becoming more exciting as a result.
Posted in: Email marketing, News
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Jacco Bouw leaves Webpower
Jacco Bouw, founder of Webpower, leaves Webpower after 20 years and he is going to focus on other activities.
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DDMA Email Benchmark 2019: 5 learnings
Last Thursday, 20 June, the DDMA Email Benchmark was again presented during the Email Summit. This benchmark is unique in every way: six different ESPs supply Dutch data and in no other country do we see various ESPs work together in this manner. Just like last year, we have this year naturally also taken an immediate look at the figures and set out for you the five most important conclusions. So you don’t have to sift through the entire document, just before your holidays 😉
Posted in: Email marketing, Marketing automation, News
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Gamification: a lucrative trend in email marketing
Recently, Webpower organized an RMC Meetup (Travel Management Club). Sanne van Dooren, from new Webpower partner Leadfamly, gave a presentation. She discussed why the brain loves game elements. She also explained how gamification in email marketing allows you to grow your database, enrich existing profiles and activate customers. Chantal Bonefaas from the ANWB, told about the success of the “Happy Holiday Check”.
Posted in: Email marketing, Marketing automation, News
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