News about Webpower

  • Opt-in and opt-out for emails: what do you need to know?

    Do you need an opt-in or opt-out from customers? And what kind of content are you allowed to email to them? In this article we will explain when you need an opt-in/opt-out, whether you have a customer relationship or not. We’ll also explain how you can email B2B contacts in a way that is GDPR-proof.

    Posted in: Email marketing, Marketing automation, News
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  • Mailchimp alternative required? Webpower vs Mailchimp

    Many (starting) entrepreneurs choose Mailchimp when they start with email marketing automation. It may be an obvious solution, but not always a fitting one, especially when you want to develop your email marketing automation further. What are the advantages of Webpower compared to Mailchimp?

    Posted in: Email marketing, Marketing automation, News
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  • Email marketing or social media, which channel is better?

    Email marketing or social media, which one is best used for online marketing? Contrary to what some people think, email marketing remains one of the most effective  channels available. Especially when it comes to bonding and converting prospects and customers, email is head and shoulders above social media. Social media, however, is better for reaching a new target group. In this blog item you can read how and why both channels reinforce each other.

    Posted in: Email marketing, Marketing automation, News, Text message marketing
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    Mail me Email marketing or social media, which channel is better?

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  • Buying the best marketing automation tool in six steps

    What is the best marketing automation tool you can buy? The choice is not always that easy. Solutions for marketing automation are, after all, available in various shapes and sizes. The one that best suits your organisation depends on a number of different factors. This may make it difficult for you to choose the right software. The following tips will help you find the best marketing automation tool for your organisation in six steps.

    Posted in: Email marketing, Marketing automation, News
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  • Email marketing trends 2020: automation reaching maturity

    I don’t think there will be new trends per se in 2020. Rather, I see trends reaching maturity. There are some interesting things on the horizon. Due to the smart developments in which data and email marketing are inextricably linked with one another, the profession of email marketer is certainly becoming more exciting as a result. 

    Posted in: Email marketing, News
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  • Jacco Bouw leaves Webpower

    Jacco Bouw, founder of Webpower, leaves Webpower after 20 years and he is going to focus on other activities.

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  • DDMA Email Benchmark 2019: 5 learnings

    Last Thursday, 20 June, the DDMA Email Benchmark was again presented during the Email Summit. This benchmark is unique in every way: six different ESPs supply Dutch data and in no other country do we see various ESPs work together in this manner. Just like last year, we have this year naturally also taken an immediate look at the figures and set out for you the five most important conclusions. So you don’t have to sift through the entire document, just before your holidays 😉

    Posted in: Email marketing, Marketing automation, News
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  • Gamification: a lucrative trend in email marketing

    Recently, Webpower organized an RMC Meetup (Travel Management Club). Sanne van Dooren, from new Webpower partner Leadfamly, gave a presentation. She discussed why the brain loves game elements. She also explained how gamification in email marketing allows you to grow your database, enrich existing profiles and activate customers. Chantal Bonefaas from the ANWB, told about the success of the “Happy Holiday Check”.

    Posted in: Email marketing, Marketing automation, News
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  • 20 years later: still full of passion and enthusiasm

    In 1999, founder Jacco Bouw started a small “email business”in Barneveld. Now, 20 years later, we are still driven by passion and enthusiasm.

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  • HTTPS is the standard: also for email marketing

    Posted in: Email marketing, Marketing automation, News
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    Mail me HTTPS is the standard: also for email marketing

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Landing Pages Dirk van den Broek AON

Webpower Landing Pages are specifically designed to achieve conversion. Ideal! The flexible options ensure that we derive maximum benefits

Dirk van den Broek Campaign Manager at AON