News about Webpower

  • Jacco Bouw leaves Webpower

    Jacco Bouw, founder of Webpower, leaves Webpower after 20 years and he is going to focus on other activities.

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  • DDMA Email Benchmark 2019: 5 learnings

    Last Thursday, 20 June, the DDMA Email Benchmark was again presented during the Email Summit. This benchmark is unique in every way: six different ESPs supply Dutch data and in no other country do we see various ESPs work together in this manner. Just like last year, we have this year naturally also taken an immediate look at the figures and set out for you the five most important conclusions. So you don’t have to sift through the entire document, just before your holidays ;)

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  • Gamification: a lucrative trend in email marketing

    Recently, Webpower organized an RMC Meetup (Travel Management Club). Sanne van Dooren, from new Webpower partner Leadfamly, gave a presentation. She discussed why the brain loves game elements. She also explained how gamification in email marketing allows you to grow your database, enrich existing profiles and activate customers. Chantal Bonefaas from the ANWB, told about the success of the "Happy Holiday Check".

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  • 20 years later: still full of passion and enthusiasm

    In 1999, founder Jacco Bouw started a small "email business"in Barneveld. Now, 20 years later, we are still driven by passion and enthusiasm.

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  • HTTPS is the standard: also for email marketing

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  • Notable (interim) results of the GDPR health check

    Last November, we launched our practical GDPR health check: the Road to the GDPR. By answering twenty questions, (email) marketers can test their knowledge and practical skills pertaining to the GDPR. Although the test will be available until at least 25 May 2018, the initial results are already in.

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  • Webpower prolongs both ISO certificates

    Webpower is proud to announce that both ISO certificates are prolonged. This confirms that Webpower complies with the international standards for quality management and information security.

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  • New EU-US data sharing agreement: the Privacy Shield

    A new agreement between the EU and the US has been made concerning improved protection of personal information of European internet users, better known as the Privacy Shield.

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  • Safe Harbor not quite safe after all

    Do you have any idea where online services your company uses store their sensitive information? Europe? The US? Until recently, nothing was amiss, in legal terms. After all, the Safe Harbor framework was there. Although information belonging to Europeans could technically not be funneled to countries whose privacy protection was not as good, like the United States, this was allowed because of the agreement.

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  • Webpower ahead in deliverability

    Your email is useless if it does not reach your contacts. This is why it is vital that you choose a solution that offers a high degree of deliverability. Webpower is known for its delivery percentage of 99%, which we managed to increase to 99.3% with our latest update!

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FrieslandCampina – Webpower platform

Webpower’s platform is very flexible and enables our digital marketers to dynamically compose emails themselves. Moreover, it increases the ease and our capability to personalize emails.

Luc Wong Digital Innovation Lead