Webpower Landing Pages are specifically designed to achieve conversion. Ideal! The flexible options ensure that we derive maximum benefitsDirk van den Broek Campaign Manager at AON
Email marketing or social media, which channel is better?
Email marketing or social media, which one is best used for online marketing? Contrary to what some people think, email marketing remains one of the most effective channels available. Especially when it comes to bonding and converting prospects and customers, email is head and shoulders above social media. Social media, however, is better for reaching a new target group. In this blog item you can read how and why both channels reinforce each other.
12 tips to optimally support your event using marketing automation
Your event is fast approaching and marketing automation can help speed up things. Automation of your (e-mail) marketing processes will provide optimum support for attracting the right number of quality visitors. And the event itself will run more smoothly. Did you know that lead scoring can be relevant for an event, and that marketing automation also creates added value for operators and exhibitors? Jacco Bouw (founder Webpower), gives you 12 inspiration tips.
New EU-US data sharing agreement: the Privacy Shield
A new agreement between the EU and the US has been made concerning improved protection of personal information of European internet users, better known as the Privacy Shield.
Webpower ahead in deliverability
Your email is useless if it does not reach your contacts. This is why it is vital that you choose a solution that offers a high degree of deliverability. Webpower is known for its delivery percentage of 99%, which we managed to increase to 99.3% with our latest update!