The proven effectiveness of marketing automation
Until quite recently, it was generally the sales department’s job to get to know customers at a personal level. Marketing automation has made it easier for marketers to also make a meaningful contribution.
With the right tools, marketers can find out about the personal interests of their customers and prospects and even determine which phase of the purchase process they are in. This is essential information that makes it possible to approach someone at exactly the right moment with an offer tailored to their specific needs.