New European privacy legislation
The GDPR (General Data Protection Regulation) will enter into force on 25 May 2018. This is the new European privacy legislation that will apply throughout the entire European Union. The new law will replace the existing Data Protection Act (WBP, Wet Bescherming Persoonsgegevens). The GDPR imposes general regulations that outline how an organisation must handle personal data. Furthermore, there are additional rules specifically pertaining to email marketing (and cookies and telemarketing). These are recorded in the ePrivacy Regulation. This page contains all relevant information that you need as an email marketer to prepare yourself for these new regulations.
Conduct our (free) practical health check
A study conducted by the DDMA (Data Driven Marketing Association) among seventy-five of its members has shown that circa half of the organisations are busy preparing for the GDPR, while only 36% of the organisations are on schedule with their preparations. What steps should your marketing team take to ensure they are acting in accordance with the new regulations?
Our answer is the Road to the GDPR: a health check for (email) marketers. After answering each question, you will receive practical feedback that you can put to good use right away. After completing the entire test, you will receive your final score and your results per stage/category (three in total) via email, as well as other relevant information about the GDPR. This test has been verified by ICTRecht.
Can you do better than your fellow marketers?
Only five percent of the participants in our test manage to score a perfect 10. Can you do better than your colleagues?
“Through the parts of the test you can approach the GDPR step by step. This makes de GDPR a lot less complicated"
Read more about the stages of the Road to the GDPR
“With our GDPR Easy Consent Manager and GDPR Version Manager, your email marketing is guaranteed to be fully GDPR-proof”
Discover our GDPR-proof software
Webpower GDPR solutions
In light of the GDPR, we recommend saving the registration text to which someone consented. Webpower facilitates this process with its GDPR Version Manager. This tool helps our users register the acquired consent with version management, which ensures that you can always meet your burden of proof. The GDPR Version Manager records who consented to what and when they did so.
However, the GDPR also affects your existing contacts, whose consent you may not have recorded properly. You can bring your existing database in line with the new regulations by recording your existing contacts’ specific consent. To make this easier, you can e.g. launch a reactivation campaign that explicitly and unequivocally asks users for their consent. You can use Webpower’s GDPR Easy Consent Manager for this.
Ik want to know more about these solutions