Marketing automation software
Optimise your efficiency
Once you create and set it up, marketing automation will send out messages throughout your campaign without risk of human error. It does this as part of a pre-defined schedule, in line with each stage of the customer journey. And as an added bonus, it saves you time!
Increase conversion with relevant content
Research has shown that you can increase the average expenditure of your customers by up to 50% if you address them properly. With our Webpower software, we can help you personalise your message and send it via your preferred channel.
Automate the customer lifecycle
With Webpower drip campaigns, you can send information that interests each individual subscriber, when they need or want it most. Use Webpower to tailor messages to distinct target groups, while moving every reader to the end goal: buying what you have to offer.
Happy Webpower customer cases
While we don't expect that you will, if you do need help, our local support teams will be happy to assist you in using our software in the most effective ways.
Features of our marketing automation software
Integrate your contact data
Webpower is set up to be compatible with other platforms. It’s open and flexible and can connect to any tool or database you would like. We also offer seamless integration with Zapier, an integration tool that connects 750+ web apps.
Get to know your leads and customers. Create and refine segments based on different criteria, such as age, gender, interests, online behaviour, device and OS usage, and email lifetime activity. All of this with your end goal in mind: to engage your contacts and convert them.
With Webpower drip campaigns, you can send information that interests each individual subscriber, when they need or want it most. And as an added bonus, it saves you time! Leads or contacts are in a different stage of their interest in your product at any given time. Use Webpower to tailor emails to distinct target groups, while moving every reader to the end goal: buying what you have to offer.
With Webpower, you can automate the lead-nurturing process. Once you set it up, Webpower sends out emails according to a schedule that suits your needs. When new leads come in, they start their journey with your brand from scratch. Our marketing automation software also helps you determine who is interested, what is piquing their interest, and how close they are to buying. By rewarding each action with a certain number of points, you are able to identify which leads are ready to move to the next step.
Remind people of their abandoned shopping cart items, or offer them a discount to increase conversions.
Control the communication flow prior to your event. Invite guests, send reminders and confirmations, and collect data with ease.
- Send tickets to guests as soon as they make bookings.
- Add QR codes to offline banners so people can scan them and instantly go to the event registration page.
- Share an interview with one of the keynote speakers every two weeks to get the crowd excited!
- Use Webpower to send a text message reminder two hours prior to the event, containing the address of the venue and its start time.
- Include a QR code on each ticket to allow guests to scan tickets on their smartphone when they arrive at the entrance.
- With Webpower, you will never again forget to send those reminders!
Marketing automation software
How do you stay in touch with leads and customers? With marketing automation software, you can intensify the frequency of personal communication, while reducing efforts on your part. Automate repetitive communication, optimise your efficiency, and increase conversion.
Personal marketing communication
Personalise your communication flows using life cycle campaigns, lead-nurturing flows, and lead scoring. Remind people of their abandoned shopping cart items, or offer them a discount to increase conversions. Manage all communications before and after events. Increase attendance using reminders and keep track of your audience.
Data centers in Europe
We take privacy and customer data security very seriously. Webpower complies with the international standards for quality management and information security and is ISO 9001:2015 and ISO 27001:2013 certified. Our European customers' data is stored in the Netherlands.
Detailed feature list
- Cross-channel trigger campaigns.
- Most user-friendly drag & drop editor.
- Personalisation and mobile view in our editor.
- Create and refine segments based on different criteria.
- Email client previews including email apps.
- Use multivariate (A/B) testing on your emails to optimise opens and clicks.
- Priority email for time0sensitive messages, such as transactional emails or system notifications.
- Easy content creation using RSS.
- Use QR Codes, Barcodes, and Coupons
- Use flows to approve send-outs.
- Reports & analytics.
- Manage multilingual campaigns.
- Deliverability & reputation management.
- Flexible integration using our REST API and seamless integration with Zapier.
Automate your multi-channel online communication and generate better leads in less time.
Make every dialogue relevant with the Webpower marketing automation software
Webpower is a powerful marketing automation platform. Our product brochure contains details of the options and functions we offer.
Webpower Landing Pages are specifically designed to achieve conversion. Ideal! The flexible options ensure that we derive maximum benefitsDirk van den Broek Campaign Manager at AON