Webpower Additional Features: easily develop and execute personal campaigns
With our flexible, user-friendly and comprehensive tool, you can easily develop, execute and manage automated personal and relevant email campaigns. Our tool is designed to help you send personal and relevant messages for each and every target audience. Now your message can stand out of all the mass emails people receive.
Access Control
Determine what users see and which rights they have. Apply simple but effective rules to manage who has access to certain campaigns or other areas such as lists or reports. Manage, edit and view rights for different users.
Your benefits
Work with different teams on the same campaign with dedicated tasks. This makes it easy to align different departments or partners to work with the platform. For example telemarketing agencies can only see limited features that they need to send the follow up. Also adjust the view based on the proficiency level of your user.
Event Driven Campaigns
Trigger based messaging helps you create event driven campaigns. Automatically send out emails, SMS messages or push app messages based on predefined triggers. Triggers can be based on: a newsletter subscription, an updated profile, online sales, webpage visit, recurring events (birthday, renewal), time (non-response, two weeks after a purchase) and threshold (based on certain amount reach, loyalty award, scoring). Define the event driven campaign flow from start (i.e. welcome message) and the follow up based on specific triggers such as opening an email or clicking on a specific link within a scheduled time.
Your benefits
Trigger based messages can make subscribers feel valued – it makes messages more relevant and as part of a marketing campaign within a communication flow it saves time. Trigger based messaging makes it possible to send a personal and relevant message at the right moment during the customer journey. Push app messages can boost your campaign by adding a powerful mobile channel. Nonresponse triggers can be used to set off messages aimed on reactivating people within your database.
Approval Manager
The approval manager makes it possible to determine which email needs to be approved and by whom. Before an email is sent, it will be delivered to the people who need to approve it. They can simply respond to that email to indicate approval.
Your benefits
Enhance consistent brand messaging by controlling which messages are sent out to market and allow for manager approval before sending out emails.
Synchronize Data
Synchronize your own data for better management of your subscribers list and segment your audience using different data sources like buying history.Any other system that has an API can be integrated into the native webpower external connector. Connect CRM, CMS, blog, webshop and support a two-way sync so data is always up-to-date. Custom configurations are also supported.
Your benefits
Increase insight in prospects and customers by combining data of different systems to personalize and time your marketing communication.
Event Manager
Manage all email and mobile communication around events from invitation to sign up and from attendance to follow up. Send out personalized invitations, set up sign up forms, automate the registration process, send alert emails or SMS and send out relevant follow-up emails to show and no shows. Use barcodes or QR codes to keep track of attendees. Attendees can easily add the event to their calendar (Google, Outlook, etc.) by clicking the ‘add this event to my calendar’ link.
Your benefits
Maximize the impact of events, increase attendance through reminders and keep track of the audience. Reduce time and costs by eliminating administrative errors and maintain control over the entire process.
PDF Generator
Generate PDFs to make it easy for customers and prospects to print out emails. This can be helpful when the email contains a coupon that can be used in an offline store.
Your benefits
Leverage the brand experience by making printing of your emails easier for your customers and prospects. The email will be perfectly aligned within the page margins so that it still looks great and is aligned with your branding.
Content Integrator (RSS)
Quickly and easily draw up email newsletters using the RSS generator to leverage your content quickly. RSS (Really Simple Syndication) is an XML based technique to share content between the content database and the email marketing automation platform.
Your benefits
Leverage your content and easily integrate content in email newsletters. The content is automatically uploaded in the right place within the template and in the right format. Setting up email newsletters is quick and effective.
Text messages
Add SMS/text messages to your campaigns for an omni channel approach. SMS (text) messages are reliable and have a high alert character. SMS (texts) messages work well as a reminder or for extra attention.
Your benefits
Increased attention for your messages. Less no shows and higher attendance rates in the case of events and appointments.
Compatibility Check
Create a preview(s) of each email newsletter created for the most important email clients such as Gmail, Hotmail and Outlook. You can also check for mobile operating systems such as iOS and Android. Preview checks ensure that your email looks great everywhere.
Your benefits
Ensure readability of emails and newsletters no matter which email provider recipients use.
App Notifications
If you offer mobile apps to your audience, this feature allows you to send push notifications to all of your mobile app users. App notifications are a quick and engaging way to alert customers and prospects of important news. The app notification feature works on all devices using Android and iOS. If the app has GPS possibilities, location based push messages can be sent.
Your benefits
Communicate through apps to personally target mobile users in the most effective way. Alternate the way of communication with prospects. Mobile app notification has a high attention value that is ideal for reminders, to motivate impulse behavior and to use in omni-channel strategies.
