We process and protect personal information with the utmost care and attention. Whenever we process personal data, we comply with relevant regulations, including the GDPR. When we talk of the GDPR (also known as the AVG), we mean the new European regulation that will enter into force in the Netherlands on 25 May 2018. It will replace the current Personal Data Protection Act (Wet Bescherming Persoonsgegevens, WBP).
1. General information
We collect information on our websites. Some of this information is personal in nature. Personal information is any information that can be used to identify you: your first and last names, date of birth, telephone number, email address and gender.
Our Webpower platform (each client logs in via a unique URL)
1.4 Questions and/or remarks and/or unsubscribing
If you want to unsubscribe from our emails, you can click on the opt-out link at the bottom of any of our email messages at any time. If you have any questions, remarks and/or complaints or if you want to update, delete or modify your personal information, please contact us. The same applies if you have any concerns about how we deal with matters pertaining to privacy. Use our contact form or send us a letter:
Papendorpseweg 91, Unit E
3528 BJ Utrecht
We employ a DPO (Data Protection Officer) who can be reached via the aforementioned email address (firstname.lastname@example.org). Persons involved can contact the DPO about any matters pertaining to the processing of the information of the person involved and to exercise their rights under the GDPR.
2. The information we collect
2.1.1 Information that you voluntarily provide to us
When you make use of our platform, sign up for one of our newsletters, events or other services, consult our customer service team, send us an email, reply to a blog, integrate our service with a different website or service (e.g. when you link your e-commerce account to Webpower) or communicate with us in any other way, you voluntarily provide information to us, which we collect.
Depending on where and for what purpose you enter this information, it contains: your name, address, personal information, general information pertaining to your organisation and position, user data, payment information and information pertaining to your interests/lifestyle characteristics. By providing this information to us, you agree to let us gather, use and store this information for the purpose in question.
2.1.2 Information that we collect automatically
2.1.3 Personal information that we receive in order to send information
When a subscriber uses the “forward to a friend” link or when a website visitor uses the “share this article” option, we permit the subscriber/website visitor to share our email and/or website content with the person whose personal information the subscriber/website visitor entered. We will use this information only once to send them the requested information.
2.1.4 Information from other sources
We may receive information about you, e.g. your name, email address, demographical information, IP addresses, location and your use of social media platforms, by performing a search on the internet or using (third-party) tools.
3. Why we process information
We process personal information for the following purposes and will not store this information any longer than necessary. If you want to know more about the choices we make when processing your personal information, feel free to contact us via email@example.com.
3.1 Legal obligations
A small number of our processing activities are conducted because we are legally required to do so. This mainly concerns personal information that we need to meet our tax liability. We may also process personal information in the event of judicial obligation.
3.2 Execution of contracts with our clients
We record which organisations use our platform, along with their relevant contacts. We process the personal information of these contacts in order to meet our contractual obligations.
3.3 Sales and marketing purposes
Yes, we also like to attract new customers and bind existing customers to us 😉 Webpower therefore uses personal data for the purpose of e-mailing, texting or calling contacts. Contacts are being adequately informed about how we use personal data. We also send surveys, organize events and carry out other campaigns, such as DM activities or advertising campaigns.
We do not pass on personal data to third parties, unless you have given unambiguous consent, but we can use your profile/interests to find similar profiles. We sometimes personalize to make e-mails and other communication messages more relevant.
We send five different types of e-mail campaigns:
- YOUR Inspiration, our monthly e-mail newsletter in which we inform you about the most recent blogs, news, whitepapers, events and trends in marketing automation;When you download a file, you’re automatically subscribed to the Your Inspiration emails after giving your permission. This means you will continuously receive knowledge about (email) marketing automation. ‘Continuous’ can mean different lengths of time, varying per person. After all, because we are an email marketing automation platform, we work with various email flows. This means our communication – and its frequency – is different for everyone. Because of this, our communication can be as personal as possible and we can meet your needs as best we can.
- YOUR Academy, the Webpower Academy newsletter in which we share with you our exclusive knowledge in the field of marketing automation. The duration of this email campaign is two months;
- YOUR Start, our onboarding flow, to which you will be added when you become a new user of our platform. During a number of months and by e-mail we help you with the use of our platform;
- YOUR Platform, in which we inform users, about once a month and by e-mail, about all the possibilities of our marketing automation platform;
- YOUR Platform Update, in which we incidentally inform users about all Webpower updates, releases and changes.
We send our campaigns by e-mail. Your e-mail address will only be added to the list of subscribers with your explicit permission or if the communication aims to make you work with our platform as well as possible
You can cancel your registration at any time for all e-mail campaigns. Each e-mail contains an unsubscribe link.
3.4 Improving our services
We strive to offer the users of our platform, visitors of our websites and/or subscribers optimal ease of use and the highest quality of service.
Measuring is knowing. Marketers are always looking for statistics about the customer engagement of their brand, product or channel. To underline the importance of email, we contribute to result-oriented research which contributes to our services and is relevant to our customers. Naturally, we provide the data for these carefully selected surveys in an anonymous form.
4. The rights of the person involved
Under the GDPR, every person (the person involved) whose information is being processed has a number of rights. We do our best to meet these requirements at all times. If you have any tips or remarks, please let us know! To exercise your rights, you can contact us via firstname.lastname@example.org or +31 85 773 99 90.
- Information and insight: it goes without saying that you can gain insight into which personal information of yours we process.
- Rectification: if you believe the information we have on you is incorrect, please let us know so we can update it.
- Right to be forgotten: you can ask us to temporarily or permanently delete your personal information. We may still need your information for other (e.g. administrative or judicial) purposes.
- Limitation: if you believe we are unlawfully or incorrectly processing your personal information, you can limit our processing of your information.
- Objection: you can object in writing (via email or regular mail) to the processing of your personal information. We will treat your request with care and get back to you as soon as possible.
- Transferability: this is a new right under the GDPR, which you can exercise if you want to transfer your personal information. Although this will (probably) not be relevant for us, we would be happy to answer any questions you have about this matter.
- Dutch Data Protection Authority: we would we happy to help if you have any complains about your personal information. Dutch privacy legislation gives you the right to submit your complaint to the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).
5. Cookies and tracking
What are cookies?
Cookies are small text files that are placed on a PC, tablet or smartphone during a visit to a website.
What types of cookies are there?
There are four types of cookies that are used on Webpower’s websites.
- Essential: these cookies are essential to ensure that Webpower’s websites perform well. They allow you to navigate our websites and make use of the features we offer. These cookies do not identify users as individuals. Not accepting these cookies may affect the performance of our Webpower platform or (parts of) our websites.
- Functional: these cookies allow our websites to remember the choices you made during your visit (e.g. your username or language settings) in order to provide a more personalised online experience. They may also allow you to view videos, play games and use social tools such as blogs and chatrooms. The information gathered by these cookies may include information that you provided and which can identify you as a person, e.g. your username. We will always be open about what information we gather, what we do with it and whom we share it with (if applicable). Not accepting these cookies may affect the performance and functionality of the Webpower platform or our websites and it may limit your access to the content on our platform or our websites.
- Performance: these cookies help us gain insight into how visitors use our websites by providing information about the areas they visited, the time they spent on our website and any problems they encountered along the way, e.g. errors. This helps us improve the performance of our websites. These cookies do not identify you as a person. All data is anonymised and aggregated.
- Targeting/advertisements: these cookies track you for extended periods of time across multiple websites and are capable of building a profile. This can be used to segment you based on your specific interests. These cookies are often used to send more personalised emails and show more relevant advertisements online. An advertisement network places one or more cookies on your computer or that of other website visitors via a third-party website. The network can access these cookies when you visit websites that are part of this advertisement network. Most of these cookies can track consumers via their IP address, so they can gather information that can identify you as a person.
The various types of cookies may consist of “session cookies” and “persistent cookies.” Session cookies are temporary cookies that are stored on your computer/device until you leave the Webpower website. A persistent cookie will be stored on your computer for much longer or until it is manually removed (how long the cookie is stored on your device depends on the “lifespan” of the specific cookie and your browser settings).
Overview of our cookies
Keep in mind that you can continue to receive generic ads. If you use different devices to view the Webpower websites (eg your computer, smartphone, tablet, etc.) you have to make sure that each browser on each device is adapted to your cookie preferences.